Director of Marketing Innovation and Strategy

Work with research and consumer insights partners to deeply understand and socialize the evolving needs of our customers with a focus on integrated software and hardware, multi-screen & device experiences. Leverage existing consumer data and competitive market landscape to inform business cases for future roadmap innovation in partnership with Product and Engineering. Drive customer growth and acquisition, product marketing diversification strategy, and integrated campaign development as a key leader on the product marketing team. Partner with consumer research and key marketing partner teams to develop long range go-to-market planning with new audiences and market opportunities. By identifying market segment challenges; identify competitive products, trends, and technologies to position the Fitbit portfolio for future growth. Develop new value propositions to drive integrated software and hardware experiences at retail. Establish product marketing and cross-functional workstreams with specific emphasis on devices and developing a business case for ecosystem development for the portfolio.

According to JobzMall, the average salary range for a Director of Marketing Innovation and Strategy in 199 Fremont Street, 199 Beale St, San Francisco, CA 94105, USA is $90,000 to $120,000 per year.

Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, smartwatches, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. In 2019 Google acquired Fitbit.