Industry Marketing Manager, Retail

Welcome to First Data-Fiserv, a global leader in financial technology and commerce solutions. We are seeking a highly motivated and results-driven Industry Marketing Manager to join our Retail team. In this role, you will be responsible for developing and executing marketing strategies to drive growth and market share in the retail industry. We are looking for a dynamic and innovative individual who has a deep understanding of the retail landscape and a passion for driving sales through effective marketing initiatives. If you have a strong background in retail marketing, excellent communication skills, and a track record of delivering successful campaigns, we want to hear from you. Join us and be a part of shaping the future of retail commerce.

1. Develop and implement marketing strategies to increase market share and drive growth in the retail industry.
2. Conduct market research and analysis to identify key trends and opportunities in the retail market.
3. Collaborate with cross-functional teams to create and execute successful marketing campaigns.
4. Utilize a variety of marketing tactics, such as digital advertising, content marketing, events, and partnerships, to reach target audiences and drive sales.
5. Develop and maintain relationships with key stakeholders in the retail industry, including clients, partners, and industry associations.
6. Monitor and analyze campaign performance to optimize strategies and achieve key performance indicators.
7. Stay up-to-date with industry developments and competitor activities to identify potential risks and opportunities.
8. Create compelling and persuasive marketing materials, including presentations, whitepapers, case studies, and product collateral.
9. Train and educate sales teams on new marketing initiatives and how to effectively communicate the value proposition to clients.
10. Act as a brand ambassador for First Data-Fiserv, representing the company at industry events and conferences.
11. Manage marketing budgets and ensure efficient use of resources to achieve desired results.
12. Collaborate with other marketing managers to share best practices and ensure consistency in messaging and branding across all channels.
13. Communicate regularly with senior management to provide updates on marketing performance and opportunities for growth.
14. Lead and mentor junior members of the marketing team, fostering a collaborative and results-driven culture.
15. Embody the company's values and mission, and contribute to a positive and inclusive work environment.

According to JobzMall, the average salary range for a Industry Marketing Manager, Retail in Alpharetta, GA, USA is $99,000 - $120,000 per year. However, this can vary depending on the specific company, experience level, and other factors.

First Data is the #1 merchant services acquirer providing payment processing solutions for small/large businesses and financial institutions. Now Fiserv!