Marketing Specialist - Demand Generation

Are you a results-driven marketer with a passion for driving demand and generating leads? Look no further! First American is seeking a dynamic Marketing Specialist to join our team and take our demand generation efforts to the next level. As the Demand Generation Marketing Specialist, you will be responsible for creating and executing innovative marketing campaigns that attract and engage potential customers. If you have a strong understanding of marketing principles and a proven track record of successfully driving demand, we want to hear from you. Join us and be a part of a fast-paced, collaborative, and innovative marketing team.

1. Develop and execute demand generation strategies and campaigns to attract and engage potential customers.
2. Conduct market research and analyze data to identify target audiences and optimize campaign performance.
3. Collaborate with cross-functional teams to create compelling marketing content, including emails, landing pages, and social media posts.
4. Utilize various marketing channels, such as email, social media, and digital advertising, to reach target audiences and generate leads.
5. Monitor and track campaign performance through metrics and analytics, making necessary adjustments to ensure success.
6. Stay up-to-date on industry trends and best practices to continuously improve and innovate demand generation efforts.
7. Work closely with sales teams to align marketing efforts with their needs and goals.
8. Manage and maintain marketing automation tools and systems to support demand generation efforts.
9. Develop and maintain relationships with external partners and vendors to support marketing campaigns.
10. Collaborate with the marketing team to develop and implement a cohesive marketing strategy.
11. Monitor and manage the demand generation budget to ensure campaigns are cost-effective and within budget.
12. Provide regular reports and updates to management on the success and progress of demand generation efforts.
13. Identify and recommend new marketing opportunities and tactics to further drive demand and generate leads.
14. Act as a brand ambassador and maintain brand consistency across all demand generation efforts.
15. Continuously evaluate and improve processes and procedures to increase efficiency and effectiveness of demand generation efforts.

According to JobzMall, the average salary range for a Marketing Specialist - Demand Generation in Santa Ana, CA, USA is $55,000 - $80,000 per year. This range can vary depending on the specific company, industry, and level of experience. Some companies may offer higher salaries, while others may offer lower salaries within this range. Additionally, bonuses, commissions, and other forms of compensation may also impact the overall salary for this role.

First American Financial Corporation provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals.