Senior CRM Capabilities Manager

At Expedia Group, we are looking for a Senior CRM Capabilities Manager who is passionate about customer experience, data-driven insights, and driving tangible results. We are looking for someone with excellent project management, communication, and problem-solving skills to join our team and help take our customer experience to the next level.The successful candidate will possess a Bachelor's degree in marketing, business, or a related field, plus 5+ years of experience in a customer relationship management (CRM) role. They should also have a proven track record of success in developing CRM strategies, building customer relationships, and executing campaigns. Experience with marketing automation tools, analytics, segmentation, and reporting is essential.We are looking for a creative problem-solver who is able to quickly and effectively analyze data and make decisions based on findings. The ideal candidate has strong interpersonal skills and is comfortable working in a fast-paced environment. Finally, the Senior CRM Capabilities Manager must be able to identify opportunities for improvement and collaborate with internal stakeholders to ensure successful implementation of CRM initiatives.

Responsibilities:

1. Develop and implement a comprehensive CRM strategy to build and strengthen customer relationships
2. Utilize marketing automation tools, analytics, segmentation, and reporting to optimize customer experience
3. Monitor and analyze customer data to identify opportunities for improvement and growth
4. Manage and execute CRM initiatives, campaigns, and projects
5. Build relationships with internal stakeholders to ensure successful implementation of CRM initiatives
6. Quickly and effectively analyze data to make informed decisions
7. Identify and troubleshoot any potential problems that might arise
8. Create and maintain detailed reports on campaign performance and customer insights
9. Stay up to date with industry trends and emerging technologies
10. Ensure compliance with all applicable laws and regulations

According to JobzMall, the average salary range for a Senior CRM Capabilities Manager in Austin, TX, USA is between $100,000 and $160,000. The exact salary range will depend on factors such as the employer, the individual's experience and qualifications, the nature of the job, and the local job market.

Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.