Senior B2B Marketing Specialist

Are you a seasoned marketing professional with a passion for B2B strategy? Do you thrive in a fast-paced, dynamic environment? Look no further! Expedia Group is seeking a Senior B2B Marketing Specialist to join our team. As a leader in the travel industry, we are looking for an experienced individual to help drive our B2B marketing efforts and support our growing portfolio of business partnerships. If you have a strong background in B2B marketing, a strategic mindset, and a knack for building and maintaining relationships, we want to hear from you! Join our team and be a part of shaping the future of travel.

1. Develop and execute B2B marketing strategies that align with overall business objectives and drive growth in our business partnerships.
2. Conduct market research and analysis to identify new business opportunities and understand industry trends.
3. Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
4. Build and maintain strong relationships with key business partners to drive engagement and retention.
5. Create compelling marketing materials and campaigns that effectively communicate our value proposition to potential partners.
6. Monitor and analyze campaign performance, providing insights and recommendations for optimization.
7. Stay up-to-date with industry best practices and trends in B2B marketing to identify new opportunities and innovate our approach.
8. Manage budget and resources effectively to achieve marketing goals and objectives.
9. Lead and mentor junior team members, providing guidance and support in their professional development.
10. Collaborate with sales teams to develop and implement joint marketing initiatives that support business goals.
11. Represent the company at industry events, trade shows, and conferences to network and generate new business leads.
12. Work closely with product teams to understand and effectively market new products and services to our B2B partners.
13. Maintain a strong understanding of our target audience and develop targeted messaging and campaigns to effectively reach them.
14. Proactively identify and address any potential challenges or roadblocks in our B2B marketing efforts.
15. Continuously evaluate and improve our B2B marketing strategies to drive success and stay ahead of the competition.

According to JobzMall, the average salary range for a Senior B2B Marketing Specialist in Seattle, WA, USA is between $80,000-$120,000 per year. This range can vary depending on factors such as years of experience, specific industry, and company size. Individuals with more experience and a strong track record of success in B2B marketing may command higher salaries within this range. Additionally, those with advanced degrees or specialized skills may also earn higher salaries.

Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.