Expedia Group

Senior B2B Growth Marketing Specialist

Expedia Group
Seattle, WA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a highly skilled and experienced marketer with a passion for driving business growth? Do you thrive in a fast-paced, dynamic environment? Expedia Group is seeking a Senior B2B Growth Marketing Specialist to join our team and take our B2B marketing efforts to the next level. As a senior member of our marketing team, you will be responsible for developing and executing innovative strategies to attract new B2B clients and increase revenue. If you have a proven track record of success in B2B growth marketing and are looking for a new challenge, we want to hear from you!

  1. Develop and implement innovative B2B marketing strategies to drive business growth.
  2. Identify and target potential B2B clients through market research and analysis.
  3. Collaborate with cross-functional teams to create and execute integrated marketing campaigns.
  4. Utilize various marketing channels, such as email, social media, and content marketing, to reach and engage with B2B clients.
  5. Monitor and analyze the performance of marketing campaigns, and adjust strategies accordingly to meet or exceed growth targets.
  6. Develop a deep understanding of the B2B market and competition to inform marketing strategies.
  7. Create compelling and effective marketing materials, including presentations, emails, and landing pages, to attract and convert B2B clients.
  8. Work closely with sales teams to align marketing efforts with business objectives and support lead generation efforts.
  9. Stay up-to-date with industry trends and best practices in B2B growth marketing to continuously improve strategies and tactics.
  10. Train and mentor junior members of the marketing team to support their professional development.
  11. Maintain a strong brand image and messaging consistency across all B2B marketing efforts.
  12. Communicate marketing plans, progress, and results to senior management and stakeholders.
  13. Continuously monitor and optimize the B2B marketing budget to ensure maximum ROI.
  14. Collaborate with external agencies and vendors to support marketing initiatives, as needed.
  15. Represent the company at industry events and conferences to increase brand awareness and generate leads.
Where is this job?
This job is located at Seattle, WA, USA
Job Qualifications

  • Extensive Experience In B2B Marketing: A Senior B2B Growth Marketing Specialist At Expedia Group Should Have A Minimum Of 5 Years Of Experience In B2B Marketing, With A Proven Track Record Of Driving Growth And Revenue For A Large Company.

  • Strong Knowledge Of Digital Marketing Strategies: The Candidate Should Possess A Deep Understanding Of Digital Marketing Strategies And Tactics, Including Seo, Ppc, Email Marketing, Content Marketing, And Social Media Marketing.

  • Data-Driven Approach: Expedia Group Values Data-Driven Decision Making, So The Ideal Candidate Should Have A Strong Analytical Mindset And Be Able To Use Data To Inform And Optimize Marketing Strategies.

  • Excellent Communication And Collaboration Skills: As A Senior B2B Growth Marketing Specialist, The Candidate Will Be Expected To Work Closely With Cross-Functional Teams And Stakeholders, Both Internal And External. Strong Communication And Collaboration Skills Are Essential For Success In This Role.

  • Creative And Innovative Thinking: The B2B Market Is Constantly Evolving, And Expedia Group Is Looking For Someone Who Can Bring Fresh And Innovative Ideas To The Table. The Ideal Candidate Should Be Able To Think Outside The Box And Come Up With Creative Solutions To Drive Growth In A Competitive Market.

Required Skills

  • Strategic Planning

  • Data Analysis

  • Market Research

  • Lead Generation

  • Campaign Management

  • Budget management

  • Content Creation

  • Digital Marketing

  • Brand management

  • Email Marketing

  • Conversion optimization

  • Seo/

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Organization

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior B2B Growth Marketing Specialist in Seattle, WA, USA is between $97,000 and $130,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual.

Additional Information
Expedia Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMay 22nd, 2024
Apply BeforeMay 10th, 2026
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About Expedia Group

Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.

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