
SEM Specialist
You will support a Manager and a Director in monitoring financial performance for a portfolio to achieve business, revenue and profitability objectives. You will identify growth opportunities, test hypotheses and scale winning tests to improve SEM overall performance and return over investment. You will learn and execute on the fundamentals of search marketing, implement biding methods and maintain overall account health and performance. You will be able to manipulate and derive insights from large datasets. Partnering with Google, Bing and other search engines to ensure we’re early adopters of all product alphas and betas. You will partner with other marketing channels to identify ways to access and leverage proprietary Expedia Group’s data for SEM purposes.
Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
Proven track record of large scale data set manipulation either through course work or work experience.
Excellent collaboration at all levels, including crisp and compelling verbal and written executive communication
Familiarity with Google Datasets / Cloud platforms / API is a plus
Online advertising
Time Management Skills
MS Excel skills
Analytical skills and aptitude
Paid Search Marketing
Verbal communication
Driven and self-motivated
written communication
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Multi tasker
According to JobzMall, the average salary range for a SEM Specialist in Citigroup Center, 500 W Madison St, Chicago, IL 60661, USA is $75,000 to $100,000 per year. This range may vary depending on factors such as experience, skills, education, and location.
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Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.

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