Search Engine Marketing Manager

Welcome to Expedia Group! We are seeking a highly motivated and experienced Search Engine Marketing Manager to join our team. As a global leader in the travel industry, we are looking for someone who is passionate about driving results and maximizing our online presence through strategic search engine marketing initiatives. In this role, you will have the opportunity to work with a talented and dynamic team, and be a part of shaping the future of our brand. If you have a strong background in SEM and a proven track record of success, we encourage you to apply and be a part of our exciting journey.

1. Develop and implement effective search engine marketing strategies to increase traffic and conversions on Expedia Group's website.
2. Utilize industry best practices to optimize campaigns and improve overall performance.
3. Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
4. Monitor and analyze campaign performance metrics, providing regular reports and recommendations for improvement.
5. Collaborate with cross-functional teams to ensure alignment of SEM strategies with overall marketing and business objectives.
6. Stay up-to-date on industry trends, algorithm updates, and new technologies to continuously improve SEM strategies.
7. Manage and allocate budget effectively to maximize return on investment.
8. Utilize bid management tools and techniques to drive cost-effective results.
9. Develop and maintain relationships with search engine partners and vendors.
10. Lead A/B testing and optimization efforts to improve campaign performance.
11. Train and mentor junior team members on SEM best practices and strategies.
12. Act as a subject matter expert and provide guidance on SEM strategies to other departments within the company.
13. Identify and troubleshoot any technical issues related to SEM campaigns.
14. Stay informed on competitor activities and adjust strategies accordingly.
15. Continuously monitor and report on industry and competitive trends to inform future SEM strategies.

According to JobzMall, the average salary range for a Search Engine Marketing Manager in Seattle, WA, USA is $63,000-$107,000 per year. This may vary based on factors such as experience, education, and the specific company or industry the individual is working in. Additionally, bonuses and benefits may also impact the overall salary range.

Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.