
Performance Marketing Manager, Paid Social
Are you a data-driven individual with a passion for driving results through paid social media? We are seeking a highly motivated Performance Marketing Manager to join our team at Expedia Group. In this role, you will be responsible for developing and executing strategic paid social campaigns that align with our business objectives. We are looking for a self-starter who is able to thrive in a fast-paced, dynamic environment. If you have a strong background in paid social and a proven track record of delivering measurable results, we want to hear from you.
- Develop and execute strategic paid social campaigns that align with business objectives.
- Utilize data-driven insights to inform campaign strategies and optimize performance.
- Conduct thorough market research and stay updated on industry trends to inform campaign strategies.
- Collaborate with cross-functional teams to ensure alignment and maximize campaign impact.
- Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
- Manage budget allocation and ensure campaigns are delivered within set budget parameters.
- Stay updated on latest paid social platforms, tools, and techniques to continuously improve campaign effectiveness.
- Maintain a thorough understanding of target audience and adjust strategies accordingly.
- Develop and maintain relationships with paid social vendors and platforms.
- Train and mentor junior team members to develop their paid social skills and knowledge.
Bachelor's Degree In Marketing, Advertising, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Managing Paid Social Campaigns, Preferably In The Travel Industry.
Proven Track Record Of Driving Successful Performance Marketing Campaigns, Including Experience In Optimizing Ad Spend And Achieving Roi Goals.
Strong Understanding Of Social Media Platforms And Their Advertising Capabilities, Including Facebook, Instagram, Twitter, And Linkedin.
Excellent Analytical Skills And Experience With Data-Driven Decision Making, With Proficiency In Tools Such As Google Analytics And Facebook Ads Manager.
Data Analysis
Lead Generation
Budget management
A/B testing
Audience segmentation
ad targeting
ROI Tracking
Campaign optimization
Ad copywriting
Conversion tracking
Creative Testing
Communication
Conflict Resolution
Customer Service
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Performance Marketing Manager, Paid Social in Seattle, WA, USA is between $70,000 to $120,000 per year. This range can vary depending on the specific job responsibilities, experience level, and the size and industry of the company. Factors such as bonuses, benefits, and location can also impact the salary range.
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Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.

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