Director, Social Media (B2B)
Are you a social media guru with a passion for B2B marketing? Are you looking for an exciting opportunity to lead a dynamic team and elevate a global brand's presence on social media? Look no further than Expedia Group! We are seeking a highly skilled and experienced Director of Social Media (B2B) to join our team and drive our social media strategy to new heights. As the ideal candidate, you should have a proven track record of success in B2B social media marketing, strong leadership skills, and a creative mindset. If you are ready to take your career to the next level and make a significant impact, we want to hear from you!
-Develop and implement a comprehensive social media strategy for Expedia Group's B2B marketing efforts -Oversee and manage a team of social media specialists, providing guidance, support, and feedback to ensure their success -Stay up-to-date with industry trends and best practices in B2B social media marketing, and incorporate them into the overall strategy -Collaborate with cross-functional teams to align social media efforts with overall marketing and business goals -Create and manage a content calendar for all social media channels, ensuring consistent and engaging messaging -Analyze and report on social media metrics and use data to drive decision-making and optimize strategy -Identify and cultivate relationships with key influencers and industry partners to expand the brand's reach and engagement on social media -Stay informed on emerging social media platforms and technologies, and make recommendations for their integration into the strategy -Develop and manage a budget for social media activities, including advertising and sponsored content -Ensure all social media efforts are in compliance with company brand guidelines and legal regulations -Represent Expedia Group as a thought leader in B2B social media marketing at industry events and conferences.
Extensive Experience In B2B Social Media Marketing: The Ideal Candidate Should Have A Proven Track Record Of Successfully Creating And Executing B2B Social Media Strategies In A Fast-Paced Environment. This Includes A Deep Understanding Of Various Social Media Channels And How To Effectively Use Them To Drive Engagement, Brand Awareness, And Lead Generation.
Strong Analytical Skills: As A Director Of Social Media At Expedia Group, The Candidate Should Be Able To Analyze Data And Translate It Into Actionable Insights. This Includes A Thorough Understanding Of Social Media Analytics Tools And The Ability To Use Data To Make Informed Decisions And Drive Results.
Excellent Communication And Leadership Skills: The Director Of Social Media Will Be Responsible For Managing A Team And Collaborating With Various Internal Stakeholders. Therefore, Strong Communication And Leadership Skills Are Essential For This Role. The Ideal Candidate Should Be Able To Effectively Communicate Ideas And Strategies, Build Consensus, And Motivate Team Members To Achieve Goals.
In-Depth Knowledge Of B2B Industry Trends: The B2B Landscape Is Constantly Evolving, And The Director Of Social Media Should Have A Deep Understanding Of The Latest Industry Trends And Best Practices. This Includes Staying Up-To-Date On Changes In Social Media Algorithms, Emerging Platforms, And New Technologies That Can Be Leveraged For B2B Marketing.
Strategic Mindset And Creativity: The Director Of Social Media Should Have A Strategic Mindset And Be Able To Think Creatively To Develop Innovative Social Media Campaigns That Align With Expedia Group's Overall Business Goals. This Includes Identifying New Opportunities And Leveraging Emerging Trends To Stay Ahead Of The Competition.
Lead Generation
Content Creation
Event Planning
Brand management
Paid Social Advertising
community management
Social media strategy
Crisis Communication
Audience Engagement
Influencer Partnerships
Analytics And Reporting
Communication
Conflict Resolution
Customer Service
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Social Media (B2B) in Austin, TX, USA is between $94,000 to $178,000 per year. However, this can vary depending on factors such as the size and industry of the company, level of experience, and specific job responsibilities.
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Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.
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