
CRM Specialist - Email Marketing
Work on the development, execution, and management of global email campaigns for Expedia and our portfolio brands. Coordinate planning and creation of CRM campaigns that deliver a flawless customer experience through the app/site/landing pages. Own campaign/program decisions that bring to bear our communication capabilities, messaging, and targeting/personalization strategies. Serve as subject matter authority and use technical knowledge and expertise of CRM capabilities to develop email programs. Strive for outstanding CRM programs by understanding email marketing trends and innovation to continuously evolve Expedia’s email programs. Collaborate with creative, brand, and marketing partners to ensure our email programs support Expedia’s marketing objectives and business outcomes. Design, execute and evaluate Test & Learn experiments to optimize campaign performance.
Experience working with large scale email marketing programs that use sophisticated segmentation and personalization
Experience working in a fast-paced environment with the ability to prioritize across multiple simultaneous projects
Experienced with enterprise-level CRM/email marketing software providers
Ability to work and communicate successfully across teams and partners
Salesforce Marketing Cloud
Time Management Skills
Email Marketing campaigns
Adobe skills
Large scale email marketing programs
Verbal communication
Driven and self-motivated
written communication
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Multi tasker
According to JobzMall, the average salary range for a CRM Specialist - Email Marketing in Citigroup Center, 500 W Madison St, Chicago, IL 60661, USA is $60,000 to $70,000 per year.
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Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.

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