Are you a creative and strategic thinker with a passion for crafting compelling web content? Do you have a strong understanding of the digital landscape and the ability to drive user engagement? If so, we have an exciting opportunity for you to join our team as a Senior Web Content Strategist at Esri.In this role, you will be responsible for developing and executing strategic content plans that align with our overall brand and business objectives. You will collaborate with cross-functional teams to create and optimize web content that effectively communicates our products, services, and thought leadership to our target audience.To excel in this position, you must have a minimum of 5 years of experience in web content strategy, a deep understanding of SEO and web analytics, and strong project management skills. Additionally, you should possess exceptional writing and editing abilities, a keen eye for visual design, and a passion for staying up-to-date with industry trends and best practices.If you are a dynamic and driven professional with a track record of success in developing and implementing web content strategies, we invite you to apply for this exciting opportunity at Esri. Let's work together to create impactful and engaging content for our global audience.
- Develop and execute strategic content plans that align with the brand and business objectives of Esri
- Collaborate with cross-functional teams to create and optimize web content that effectively communicates products, services, and thought leadership to the target audience
- Stay up-to-date with industry trends and best practices to continuously improve and innovate the web content strategy
- Utilize strong understanding of SEO and web analytics to drive user engagement and increase website traffic
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality web content
- Conduct research and gather insights to inform content strategy and make data-driven decisions
- Write and edit web content to ensure consistency, accuracy, and adherence to brand voice and tone
- Work closely with designers to create visually appealing and user-friendly web content
- Monitor and analyze the performance of web content, making necessary adjustments to improve effectiveness
- Mentor and provide guidance to junior content strategists on the team
- Collaborate with external partners and vendors as needed to create and distribute web content
- Maintain a thorough understanding of the industry, competitors, and target audience to inform content strategy and stay ahead of trends
- Represent the company as a subject matter expert in web content strategy at industry events and conferences.
Bachelor's Degree In Marketing, Journalism, Communications, Or Related Field
Minimum Of 5 Years Experience In Digital Content Strategy And Creation
Strong Understanding Of Seo And Web Analytics
Experience With Content Management Systems And Web Publishing Tools
Excellent Written And Verbal Communication Skills, With The Ability To Tailor Messaging To Different Target Audiences And Platforms.
Web Design
Project Management
Social Media
User Experience
Content Creation
Content Management
Content Marketing
Analytics
Branding
Digital strategy
content planning
SEO Optimization
Communication
Emotional Intelligence
Leadership
Time management
creativity
Organization
flexibility
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Web Content Strategist in Redlands, CA, USA is between $80,000 to $120,000 per year. This may vary depending on factors such as years of experience, specific job duties, and the company's size and industry.
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Esri is an international supplier of geographic information system software, web GIS and geodatabase management applications.
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