Product Marketing Manager - Data & Location Services

Are you a strategic thinker with a passion for data and location services? Do you thrive in a fast-paced and dynamic environment? If so, Esri is looking for a highly motivated Product Marketing Manager to join our team. As a global leader in GIS technology, we are seeking an individual who can effectively communicate the value of our data and location services to customers and drive growth for our business. In this role, you will have the opportunity to shape the messaging and positioning of our products, collaborate with cross-functional teams, and play a crucial role in driving the success of our company. If you have a strong background in product marketing and a deep understanding of data and location services, we would love to hear from you. Join us and be a part of a team that is revolutionizing the way the world uses location intelligence.

1. Develop and implement strategic marketing plans to promote and drive sales for our data and location services.
2. Create compelling messaging and positioning for our products that effectively communicate their value to customers.
3. Collaborate with cross-functional teams, including sales, product development, and customer success, to ensure alignment and success of marketing initiatives.
4. Conduct market research and analysis to identify customer needs and market trends, and use this information to inform marketing strategies.
5. Develop and manage marketing campaigns, including content creation, advertising, and event planning.
6. Monitor and analyze the performance of marketing initiatives, making adjustments as needed to optimize results.
7. Work closely with sales teams to understand customer needs and provide support in developing sales materials and presentations.
8. Stay up-to-date on industry trends and competition, and use this knowledge to inform marketing strategies.
9. Work with product development teams to provide input on product enhancements and new features based on market research and customer feedback.
10. Represent the company at industry events and conferences, and network with potential customers to promote our products.
11. Monitor and report on key performance indicators and metrics related to product marketing initiatives.
12. Collaborate with marketing communications teams to ensure consistency and accuracy of messaging across all channels.
13. Train and educate sales teams on product features and benefits to enable them to effectively sell our data and location services.
14. Continuously strive to improve and innovate marketing strategies and tactics to drive growth for the company.
15. Serve as a brand ambassador and maintain a deep understanding of our products and their value proposition.

According to JobzMall, the average salary range for a Product Marketing Manager - Data & Location Services in Redlands, CA, USA is $90,000-$130,000 per year. However, this can vary depending on factors such as the size and industry of the company, the candidate's level of experience, and their specific skills and qualifications. Additionally, location and cost of living can also impact salary ranges.

Esri is an international supplier of geographic information system software, web GIS and geodatabase management applications.