
Marketing Activation Specialist, Advertising & Email
Are you a creative, detail-oriented individual with a passion for marketing? Do you have experience in advertising and email campaigns? If so, Esri is looking for a Marketing Activation Specialist to join our team. As a leading provider of geographic information system (GIS) technology, Esri's marketing efforts play a crucial role in driving business growth. In this role, you will be responsible for developing and executing strategic advertising and email campaigns that engage and convert our target audience. We are seeking a self-motivated individual with a strong understanding of marketing principles and excellent communication skills. If you are a results-driven marketer with a knack for crafting compelling campaigns, we want to hear from you!
- Develop and execute strategic advertising and email campaigns to promote Esri's GIS technology and drive business growth.
- Create engaging and effective marketing materials, including email content, advertisements, and other promotional materials.
- Utilize market research and data analysis to identify target audience and craft targeted messaging.
- Collaborate with cross-functional teams, including sales and product development, to ensure alignment and consistency in messaging and branding.
- Monitor and analyze campaign performance, making adjustments as needed to optimize results.
- Stay up-to-date on industry trends and best practices in advertising and email marketing.
- Manage budgets and resources effectively to ensure maximum return on investment.
- Act as a brand ambassador, ensuring all marketing materials and campaigns align with Esri's brand guidelines.
- Develop and maintain relationships with key stakeholders, including clients, partners, and vendors.
- Continuously evaluate and improve processes and strategies to enhance overall marketing effectiveness.
Bachelor's Degree In Marketing, Advertising, Or A Related Field
Minimum Of 3 Years Of Experience In Marketing Activation, Advertising, And Email Campaign Management
Proficiency In Marketing Automation Platforms, Such As Marketo Or Hubspot
Strong Understanding Of Email Marketing Best Practices And Experience With A/B Testing
Excellent Communication And Project Management Skills, With The Ability To Work Effectively In A Fast-Paced Environment And Collaborate With Cross-Functional Teams.
Social Media
Lead Generation
Campaign Management
Content Creation
Digital Marketing
Event Planning
Market
Email campaigns
Copywriting
brand awareness
Advertising Strategy
Analytics And Reporting
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
flexibility
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Activation Specialist, Advertising & Email in Redlands, CA, USA is between $50,000 and $70,000 per year. This range can vary depending on the specific company, industry, and level of experience of the individual.
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Esri is an international supplier of geographic information system software, web GIS and geodatabase management applications.

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