Industry Marketing Manager - State and Local Government

Are you passionate about promoting innovative solutions that drive positive change in the state and local government sector? Do you have a proven track record of developing and executing successful marketing strategies? If so, Esri is looking for a dynamic and experienced Industry Marketing Manager to join our team and lead the charge in promoting our cutting-edge geospatial technology to state and local government organizations. As the Industry Marketing Manager, you will play a critical role in driving growth and building brand awareness within this key industry. We are seeking a driven and creative individual with a deep understanding of the state and local government landscape, strong communication skills, and a strategic mindset. If you are ready to make a meaningful impact and drive the success of our state and local government marketing efforts, we want to hear from you.

1. Develop and execute comprehensive marketing strategies to promote Esri's geospatial technology solutions to state and local government organizations.
2. Conduct market research to identify key trends, challenges, and opportunities in the state and local government sector and use this information to inform marketing plans.
3. Collaborate with cross-functional teams to create compelling marketing materials, including presentations, case studies, whitepapers, and web content.
4. Cultivate relationships with key stakeholders in the state and local government sector, including government agencies, industry associations, and potential clients.
5. Plan and execute targeted campaigns to generate leads and increase brand awareness within the state and local government market.
6. Stay up-to-date on industry developments and competitor activities to inform marketing strategies and tactics.
7. Develop and manage marketing budgets for state and local government initiatives, ensuring efficient use of resources.
8. Analyze marketing performance metrics and use insights to continuously improve and optimize marketing campaigns.
9. Act as a subject matter expert on state and local government market trends and effectively communicate these insights to internal teams and external stakeholders.
10. Represent Esri at industry events, conferences, and trade shows to build brand awareness and cultivate relationships with potential clients.
11. Train and mentor marketing team members on state and local government industry trends and best practices.
12. Collaborate with sales teams to develop and execute account-based marketing strategies for key state and local government clients.
13. Proactively identify and pursue new opportunities to promote Esri's technology solutions to state and local government organizations.
14. Act as a brand ambassador for Esri, representing the company's values and mission in all interactions with stakeholders.
15. Continuously monitor and report on the effectiveness of state and local government marketing efforts, providing actionable insights to inform future strategies.

According to JobzMall, the average salary range for a Industry Marketing Manager - State and Local Government in Redlands, CA, USA is between $90,000 and $130,000 per year. This may vary depending on the specific company, years of experience, and other factors.

Esri is an international supplier of geographic information system software, web GIS and geodatabase management applications.