
Associate Industry Marketing Manager
Welcome to Esri, a global leader in geographic information systems (GIS) and the creator of ArcGIS. We are currently seeking an Associate Industry Marketing Manager to join our dynamic and innovative team. In this role, you will have the opportunity to work closely with industry experts and leverage your marketing skills to drive growth and success in the geospatial industry. We are looking for a passionate and driven individual who is eager to make a significant impact in the industry. If you have a strong background in marketing, a deep understanding of industry trends, and a desire to be a part of a cutting-edge company, we encourage you to apply for this exciting opportunity.
- Develop and implement marketing strategies to promote Esri's products and services within the geospatial industry.
- Collaborate with industry experts to identify market trends and customer needs.
- Conduct market research and analysis to identify target audiences and create targeted marketing campaigns.
- Create and manage marketing materials, including brochures, presentations, and website content.
- Coordinate with cross-functional teams to ensure alignment and consistency in messaging and branding.
- Plan and execute industry events, such as conferences and trade shows, to showcase Esri's products and services.
- Monitor and analyze industry competitors to identify areas for differentiation and improvement.
- Utilize digital marketing techniques, such as social media and email marketing, to reach and engage with target audiences.
- Collaborate with sales teams to develop and implement strategies to generate leads and increase sales.
- Track and report on key metrics to measure the success of marketing initiatives.
- Stay updated on industry trends and developments to inform marketing strategies.
- Continuously seek opportunities to improve and optimize marketing efforts.
- Represent Esri at industry events and conferences, showcasing our products and services.
- Train and educate team members on industry trends and best practices.
- Collaborate with the marketing team to develop and maintain strong relationships with industry partners and key stakeholders.
Bachelor's Degree In Marketing, Business Administration, Or Related Field.
Minimum Of 3-5 Years Of Experience In Marketing, Preferably In The Technology Or Software Industry.
Proven Track Record Of Developing And Executing Successful Marketing Campaigns And Initiatives.
Strong Understanding Of Market Trends And Competition In The Gis And Mapping Industry.
Excellent Communication And Interpersonal Skills, With The Ability To Collaborate And Build Relationships With Cross-Functional Teams.
Customer Relationship Management
Data Analysis
Market Research
Lead Generation
Campaign Management
Content Creation
Event Planning
Social media management
Competitive analysis
brand strategy
Product positioning
Communication
Conflict Resolution
Customer Service
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Associate Industry Marketing Manager in Redlands, CA, USA is $66,000-$87,000 per year.
However, this can vary depending on factors such as the specific industry, company size, and individual experience and skills. Additionally, location can also play a role in salary range, as cost of living can differ greatly between cities and states. It is recommended to research the specific company and industry to get a better understanding of the salary range for this position in Redlands, CA.
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Esri is an international supplier of geographic information system software, web GIS and geodatabase management applications.

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