Welcome to Ericsson, a global leader in telecommunications and technology solutions. We are currently seeking a highly experienced and innovative Strategic Marketing Director to join our dynamic team. In this role, you will play a crucial role in driving the overall marketing strategy for our company, ensuring our continued success and growth in the ever-evolving market. We are looking for a results-driven individual with a strong passion for marketing and a proven track record of developing and executing successful strategic marketing plans. If you are a creative and strategic thinker with excellent leadership skills, we would love for you to join our team at Ericsson.
- Develop and execute strategic marketing plans to drive growth and increase market share for Ericsson.
- Collaborate with cross-functional teams to identify market trends, customer needs, and competitive landscape to inform marketing strategies.
- Lead and manage a team of marketing professionals to ensure successful execution of marketing plans and initiatives.
- Conduct thorough market research and analysis to identify new opportunities and areas for growth.
- Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
- Drive innovation and creativity in marketing campaigns to effectively communicate Ericsson's brand and messaging to target audiences.
- Monitor and analyze marketing performance metrics to assess the effectiveness of strategies and adjust as needed.
- Stay updated on industry developments and trends to inform marketing strategies and keep Ericsson at the forefront of the market.
- Provide regular reports and updates to senior management on marketing activities, results, and recommendations.
- Lead and participate in the development and execution of marketing events and initiatives.
- Collaborate with sales teams to develop marketing materials and strategies that support sales efforts.
- Ensure compliance with company branding guidelines and messaging across all marketing materials and channels.
- Continuously evaluate and improve marketing processes and strategies to stay ahead of the competition.
- Mentor and develop team members to enhance their skills and knowledge in strategic marketing.
Extensive Experience In Developing And Implementing Strategic Marketing Plans: The Ideal Candidate Should Have A Proven Track Record Of Developing And Executing Successful Marketing Strategies In A Fast-Paced And Competitive Environment.
Strong Understanding Of The Telecommunications Industry: A Deep Understanding Of The Telecommunications Industry, Including Trends, Competitors, And Customer Needs, Is Critical For A Successful Strategic Marketing Director At Ericsson.
Excellent Leadership And Communication Skills: As A Key Member Of The Leadership Team, The Strategic Marketing Director Must Have Strong Leadership Skills To Effectively Manage A Team And Communicate With Stakeholders At All Levels.
Data-Driven Mindset And Analytical Skills: The Ability To Analyze Data And Use It To Make Informed Decisions Is Essential For A Strategic Marketing Director. The Ideal Candidate Should Be Able To Use Data To Identify Market Trends, Assess The Effectiveness Of Marketing Campaigns, And Make Data-Driven Recommendations.
Innovative And Strategic Thinking: Ericsson Is A Leader In Innovation, And The Strategic Marketing Director Should Have A Creative And Strategic Mindset To Develop New And Innovative Marketing Strategies That Will Drive Business Growth. This Includes Staying Current On Industry Trends And Constantly Seeking New And Creative Ways To Reach And Engage Customers.
Strategic Planning
Market Research
Campaign Management
Budget management
Digital Marketing
Sales forecasting
Brand management
Customer segmentation
Competitive analysis
Market analysis
Product positioning
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Strategic Marketing Director in Plano, TX, USA is between $140,000 and $200,000 per year. This can vary depending on factors such as experience, education, and the industry in which the individual works. Some companies may also offer additional benefits and bonuses as part of their compensation package.
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LM Ericsson Telefon AB provides telecommunications equipment and related services to mobile and fixed network operators globally. The company operates through three segments: Networks, Global Services and Support Solutions.
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