
Social Media Specialist
Are you a savvy social media enthusiast with a passion for healthcare? Encompass Health is seeking a dynamic and creative Social Media Specialist to join our team. As a leading provider of post-acute care, we are looking for a candidate who can utilize their expertise in social media to help us engage and connect with our community. In this role, you will have the opportunity to develop and implement social media strategies that will elevate our brand and drive engagement. We are looking for a candidate who is not only well-versed in all social media platforms, but also has a strong understanding of the healthcare industry. If you are a self-motivated, results-driven individual with exceptional communication skills and a passion for making a difference, we want you on our team. Join us in our mission to deliver high-quality, compassionate care to our patients and become a part of the Encompass Health family.
- Develop and implement social media strategies to increase brand awareness and engagement for Encompass Health.
- Monitor social media platforms and engage with followers to build a strong online community.
- Create and publish engaging and informative content across all social media channels.
- Collaborate with marketing and communications teams to ensure consistency in messaging and branding.
- Stay up-to-date with industry trends and best practices in social media and healthcare to inform strategy and content creation.
- Analyze social media data and metrics to track performance and make recommendations for improvement.
- Respond to comments and messages in a timely and professional manner.
- Manage social media advertising campaigns to reach target audiences.
- Identify and engage with influencers and industry leaders to increase brand visibility.
- Monitor and report on competitor social media activity.
- Work with internal teams to create social media content that highlights Encompass Health's services, events, and achievements.
- Maintain a strong understanding of Encompass Health's mission and values to accurately represent the brand on social media.
- Continuously seek opportunities to improve and enhance Encompass Health's social media presence.
- Adhere to all company policies and guidelines when creating and publishing social media content.
- Collaborate with the team to plan and execute social media campaigns and events.
- Provide regular updates and reports on social media performance to management.
Bachelor's Degree In Marketing, Communications, Or Related Field.
Minimum Of 2 Years Experience In Social Media Management For A Healthcare Organization.
Proficiency In Various Social Media Platforms, Including Facebook, Twitter, Instagram, And Linkedin.
Strong Understanding Of Social Media Analytics And Ability To Use Data To Inform And Improve Strategy.
Excellent Written And Verbal Communication Skills And Ability To Create Engaging And Informative Social Media Content.
Advertising
Content Creation
Analytics
Social media management
Digital strategy
community management
Influencer Marketing
visual storytelling
Campaign planning
Crisis Communication
Brand building
Social Listening
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Social Media Specialist in Birmingham, AL, USA is between $36,000 to $52,000 per year. This range can vary depending on factors such as experience, skill level, and industry. Some experienced Social Media Specialists in Birmingham may earn higher salaries, potentially up to $70,000 per year. It is important to note that these figures are estimates and can vary based on individual circumstances.
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Encompass Health Corporation (formerly HealthSouth Corporation), based in Birmingham, Alabama, is one of the United States' largest providers of post-acute healthcare services, offering both facility-based and home-based post-acute services in 36 states and Puerto Rico through its network of inpatient rehabilitation hospitals, home health agencies, and hospice agencies

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