Welcome to Encompass Health! As a leading provider of post-acute healthcare services, we are seeking a driven and dynamic individual to join our team as a Marketing Liaison. In this role, you will serve as a crucial link between our organization and the community, building and maintaining relationships with referral sources to drive business growth. To excel in this position, you must possess exceptional communication and interpersonal skills, have a strong understanding of marketing strategies, and have a passion for making a positive impact on people's lives. If you are a self-motivated team player with a background in marketing and a desire to make a difference, we want to hear from you!
- Build and maintain strong relationships with referral sources in the community.
- Act as a key representative of Encompass Health, promoting our services and values to potential partners.
- Develop and implement effective marketing strategies to increase business growth and drive revenue.
- Collaborate with other members of the marketing team to create and execute successful campaigns.
- Attend networking events, conferences, and other community events to promote Encompass Health and establish new partnerships.
- Conduct market research and stay up-to-date on industry trends to inform marketing strategies.
- Communicate regularly with the marketing team to provide updates on progress and share new ideas.
- Work closely with the admissions team to ensure a smooth transition for patients referred to Encompass Health.
- Maintain accurate records and reports of marketing efforts and outcomes.
- Represent Encompass Health in a professional and positive manner at all times.
- Continuously strive to meet and exceed referral and revenue goals.
- Stay informed on Encompass Health's services, policies, and procedures to effectively educate referral sources.
- Participate in regular training and professional development opportunities to enhance skills and knowledge.
- Collaborate with other departments within Encompass Health, such as clinical and administrative teams, to ensure a seamless experience for patients and referral sources.
- Uphold Encompass Health's mission and values in all interactions with referral sources, patients, and team members.
Bachelor's Degree In Marketing Or A Related Field: A Marketing Liaison At Encompass Health Should Have A Strong Foundation In Marketing Principles And Strategies, Which Can Be Gained Through A Formal Education In Marketing Or A Related Field.
Previous Experience In Healthcare Marketing: Encompass Health Is A Healthcare Organization, And Therefore, A Marketing Liaison Should Have Previous Experience In Marketing Within The Healthcare Industry. This Can Include Experience In Marketing For Hospitals, Clinics, Or Other Healthcare Facilities.
Excellent Communication Skills: A Marketing Liaison Should Have Exceptional Written And Verbal Communication Skills To Effectively Convey Marketing Messages And Build Relationships With Potential Clients, Patients, And Other Stakeholders.
Strong Interpersonal Skills: Building Relationships And Networking Are Key Aspects Of A Marketing Liaison's Role. Therefore, Strong Interpersonal Skills Are Essential To Effectively Communicate And Collaborate With Various Individuals And Teams Within Encompass Health.
Knowledge Of Digital Marketing And Social Media: In Today's Digital Age, Having Knowledge And Experience In Digital Marketing And Social Media Is Crucial For A Marketing Liaison. This Includes Understanding Various Digital Marketing Channels, Analytics, And Social Media Platforms To Effectively Promote Encompass Health's Services And Engage With Potential Clients And Patients.
Communication Skills
Market Research
Lead Generation
Content Creation
Digital Marketing
Event Planning
Relationship Building
Social media management
Brand management
Competitive analysis
Target Audience Analysis
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Dependability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Liaison in Plano, TX, USA is $45,000-$80,000 per year. This can vary based on factors such as experience, education, and the specific industry or company the individual is working for. Additionally, bonuses and commissions may also be included in the overall salary package for a Marketing Liaison.
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Encompass Health Corporation (formerly HealthSouth Corporation), based in Birmingham, Alabama, is one of the United States' largest providers of post-acute healthcare services, offering both facility-based and home-based post-acute services in 36 states and Puerto Rico through its network of inpatient rehabilitation hospitals, home health agencies, and hospice agencies
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