Marketing Manager - Media & Email Strategy

Welcome to Elevance Health, where we are dedicated to revolutionizing the healthcare industry through innovative solutions and cutting-edge technology. As our Marketing Manager for Media & Email Strategy, you will play a crucial role in driving our brand awareness and customer engagement through targeted media campaigns and strategic email marketing. We are seeking a dynamic and results-driven individual with a passion for healthcare and a proven track record of success in developing and executing effective marketing strategies. If you have a strong understanding of media channels, email marketing best practices, and a keen eye for data analysis, we want to hear from you. Join our team and be a part of shaping the future of healthcare.

1. Develop and execute overall media and email marketing strategies to enhance brand awareness and engage target audiences.
2. Stay updated with industry trends and competitive landscape to identify opportunities for growth and differentiation.
3. Identify and evaluate potential media channels for advertising and partnerships.
4. Create and manage media budgets and track performance metrics to ensure maximum ROI.
5. Collaborate with cross-functional teams to develop compelling and impactful messaging and visuals for media campaigns.
6. Plan and implement targeted email marketing campaigns to drive customer acquisition and retention.
7. Use data analysis and market research to continually optimize media and email strategies for maximum impact.
8. Monitor and report on key performance indicators, providing insights and recommendations for future campaigns.
9. Stay updated with email marketing best practices and ensure compliance with relevant regulations.
10. Manage relationships with media vendors and email marketing platforms.
11. Develop and maintain a strong understanding of the company's products and services to effectively communicate key messages.
12. Continuously track and report on industry and consumer trends to inform future marketing strategies.
13. Provide leadership and guidance to junior marketing team members.
14. Collaborate with sales and other teams to ensure alignment and consistency in messaging and branding.
15. Represent the company at industry events and conferences to promote brand awareness and networking opportunities.

According to JobzMall, the average salary range for a Marketing Manager - Media & Email Strategy in Tampa, FL, USA is approximately $67,000 to $107,000 per year. However, this can vary depending on factors such as experience, education, and the specific company and industry the individual is working in. Additionally, bonuses and benefits may also affect the overall salary range.

Elevance Health, Inc. is an American health insurance provider. The company's services include medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans through affiliated companies such as Anthem Blue Cross and Blue Shield, Empire BlueCross BlueShield in New York State, Anthem Blue Cross in California,Wellpoint, and Carelon.It is the largest for-profit managed health care company in the Blue Cross Blue Shield Association. As of 2022, the company had 46.8 million members within their affiliated companies' health plans. Prior to June 2022, Elevance Health was named Anthem, Inc.