Elevance Health

Marketing Manager - Media & Email Strategy

Elevance Health

Indianapolis, IN, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a strategic and creative thinker with a passion for driving marketing initiatives? Elevance Health is seeking a highly skilled Marketing Manager to join our team and lead our media and email strategy. In this role, you will have the opportunity to develop and implement innovative marketing campaigns to increase brand awareness and drive customer engagement. We are looking for a dynamic individual with a strong understanding of media and email marketing, as well as experience in developing successful strategies. If you are a self-motivated and results-driven marketer with exceptional communication skills, we want to hear from you!

  1. Develop and implement creative and effective marketing strategies to increase brand awareness and drive customer engagement.
  2. Create and manage a comprehensive media and email marketing plan that aligns with the company's overall marketing goals and objectives.
  3. Conduct market research and analysis to identify target audiences and understand industry trends.
  4. Collaborate with cross-functional teams to ensure marketing initiatives are aligned with overall company objectives.
  5. Monitor and analyze campaign performance metrics to make data-driven decisions and optimize future initiatives.
  6. Stay up-to-date with industry trends and best practices in media and email marketing to constantly improve strategies.
  7. Manage and maintain relationships with external vendors and partners to execute marketing campaigns.
  8. Develop and manage marketing budgets and allocate resources effectively to ensure maximum ROI.
  9. Create and oversee the production of marketing materials, including advertisements, email campaigns, and social media content.
  10. Communicate effectively with internal and external stakeholders to ensure alignment and successful execution of marketing initiatives.
  11. Train and mentor junior marketing team members, providing guidance and support to help them grow and develop their skills.
  12. Act as a brand ambassador and uphold brand standards in all marketing efforts.
Where is this job?
This job is located at Indianapolis, IN, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Communications, Or Related Field.

  • Minimum Of 5 Years Of Experience In Marketing, With A Focus On Media And Email Strategy.

  • Experience Managing And Optimizing Email Campaigns, Including Segmentation, A/B Testing, And Automation.

  • Strong Understanding Of Digital Marketing Tactics, Including Seo, Sem, And Social Media Advertising.

  • Excellent Communication And Project Management Skills, With The Ability To Collaborate Across Teams And Manage Multiple Projects Simultaneously.

Required Skills
  • Strategic Planning

  • Data Analysis

  • Market Research

  • Budget management

  • Content Creation

  • Audience segmentation

  • Social media management

  • Brand management

  • Email Marketing

  • Digital advertising

  • Campaign development

  • Relationship

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Marketing Manager - Media & Email Strategy in Indianapolis, IN, USA is $71,000 - $105,000 per year. This range can vary based on factors such as experience, industry, and company size.

Additional Information
Elevance Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedOctober 14th, 2024
Apply BeforeMay 10th, 2026
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About Elevance Health

Elevance Health, Inc. is an American health insurance provider. The company's services include medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans through affiliated companies such as Anthem Blue Cross and Blue Shield, Empire BlueCross BlueShield in New York State, Anthem Blue Cross in California,Wellpoint, and Carelon.It is the largest for-profit managed health care company in the Blue Cross Blue Shield Association. As of 2022, the company had 46.8 million members within their affiliated companies' health plans. Prior to June 2022, Elevance Health was named Anthem, Inc.

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