Digital Marketing Representative - Analytics

Oversee Analytics and Tag Management portfolio for all web properties. Manage data collection, data filtering, and data cleansing processes for all web properties, ensuring processes meet and follow current standards. Oversee tag management process for all web properties and oversee implementation of new tags according to current standards. Define and deliver appropriate analytics implementation for new initiatives, campaigns, pages, and websites. Build, implement, and manage web personalization and A/B testing methodologies and processes. Develop and drive a comprehensive Digital Experience Analytics strategy that meets current business needs and anticipates future business needs. Measure performance of marketing campaigns relative to the defined strategy, communicate findings, and identify key opportunities for improvement. Develop and maintain dashboards and reporting to track digital channel performance.

According to JobzMall, the average salary range for a Digital Marketing Representative - Analytics in 200 S Wilcox Dr, Kingsport, TN 37660, USA is $50,000 - $55,000. This range may be affected by factors such as the employer, location, and the individual's experience level.

Kodak is a technology company focused on imaging.
We provide -- directly and through partnerships with other innovative companies -- hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives.