Manager, Demand Generation Analytics

Are you a data-driven leader with a strong passion for the food and beverage industry? Do you have a proven track record of driving growth and revenue through strategic demand generation initiatives? Dunkin' is seeking a highly motivated and experienced Manager of Demand Generation Analytics to join our team. As the Manager, you will be responsible for analyzing and optimizing our demand generation efforts to fuel the success of our brand. We are looking for someone with a strong analytical mindset, excellent communication skills, and a deep understanding of the digital marketing landscape. If you have a knack for turning data into actionable insights and a love for all things coffee and donuts, we want to hear from you!

1. Develop and implement data-driven demand generation strategies to increase brand awareness and drive sales for Dunkin'.
2. Analyze data from various sources to identify trends, insights, and opportunities for demand generation optimization.
3. Collaborate with cross-functional teams, including marketing, sales, and product, to align demand generation efforts with overall business goals.
4. Utilize a variety of analytics tools and techniques to measure the effectiveness of demand generation campaigns and make data-driven recommendations for improvement.
5. Monitor and report on key performance indicators (KPIs) for demand generation efforts, including lead generation, conversion rates, and ROI.
6. Stay up-to-date on industry trends and best practices in demand generation, particularly in the food and beverage industry.
7. Communicate insights and recommendations to stakeholders at all levels, including senior leadership, to drive decision-making and inform future strategies.
8. Manage and mentor a team of demand generation analysts to ensure the delivery of high-quality, data-driven insights.
9. Collaborate with external partners, such as agencies and vendors, to execute demand generation campaigns and track performance.
10. Continuously identify and test new demand generation channels, tactics, and technologies to improve overall ROI and drive innovation.

According to JobzMall, the average salary range for a Manager, Demand Generation Analytics in Atlanta, GA, USA is between $83,000 and $125,000 per year. This range can vary depending on factors such as the specific company, experience level, and individual skills.

Dunkin', also known as Dunkin' Donuts, is an American multinational coffee/donut company and quick service restaurant. It was founded by William Rosenberg in Quincy, Massachusetts in 1950.