Dunkin'

Biddable Media Programmatic (Local) Associate Manager

Dunkin'
Atlanta, GA, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Welcome to Dunkin'! We are looking for a highly motivated and results-driven individual to join our team as a Biddable Media Programmatic (Local) Associate Manager. As the world's leading baked goods and coffee chain, we are constantly evolving and looking for innovative ways to connect with our customers. In this role, you will have the opportunity to work with cutting-edge technology and play a crucial role in driving our digital advertising efforts. We are seeking someone with a strong understanding of programmatic advertising and a passion for driving business results. If you are a quick learner, detail-oriented, and have a knack for problem-solving, we want you on our team!

  1. Develop and execute programmatic advertising strategies to drive business goals and objectives.
  2. Monitor and optimize digital campaigns on various platforms, including but not limited to Google Ads, Facebook, and Twitter.
  3. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and campaign objectives.
  4. Analyze data and provide insights to inform future campaign strategies and optimizations.
  5. Stay up-to-date on industry trends and best practices in programmatic advertising.
  6. Manage relationships with external partners and vendors to ensure successful campaign execution.
  7. Conduct regular A/B testing to continuously improve campaign performance.
  8. Utilize programmatic tools and platforms to target specific audiences and optimize campaigns.
  9. Develop and maintain comprehensive reporting to measure and communicate campaign performance.
  10. Identify and troubleshoot any technical issues related to programmatic advertising.
  11. Communicate regularly with team members and stakeholders to provide updates on campaign progress and results.
  12. Maintain a strong understanding of the Dunkin' brand and ensure all digital campaigns align with brand guidelines.
  13. Actively seek out opportunities for improvement and provide recommendations for new strategies and tactics.
Where is this job?
This job is located at Atlanta, GA, USA
Job Qualifications

  • Knowledge Of Programmatic Media Buying: The Ideal Candidate Should Have A Strong Understanding Of Programmatic Media Buying And Its Various Components, Including Ad Exchanges, Demand-Side Platforms, And Data Management Platforms.

  • Experience With Biddable Media Platforms: Candidates Should Have Hands-On Experience With Biddable Media Platforms Such As Google Ads, Facebook Ads, And Dsps Like The Trade Desk Or Mediamath.

  • Local Market Expertise: A Strong Understanding Of The Local Media Landscape, Including Media Buying Trends, Consumer Behavior, And Competitor Activity, Is Essential For This Role.

  • Analytical Skills: The Candidate Should Possess Excellent Analytical Skills To Monitor Campaign Performance, Identify Trends, And Optimize Media Placements For Maximum Roi.

  • Communication And Collaboration: The Ability To Effectively Communicate And Collaborate With Cross-Functional Teams, Including Creative, Social Media, And Brand Marketing, Is Critical For Success In This Role.

Required Skills

  • Data Analysis

  • Keyword Research

  • Budget management

  • Campaign optimization

  • Bid Management

  • Audience targeting

  • Ad copywriting

  • Conversion tracking

  • performance tracking

  • Real-Time Bidding

  • Geo-Targeting

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Active Listening

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Biddable Media Programmatic (Local) Associate Manager in Atlanta, GA, USA is $58,000 - $70,000 per year. This range can vary depending on factors such as experience, education, and the specific company or industry the individual is working in. Some companies may offer additional benefits or bonuses as part of the compensation package.

Additional Information
Dunkin' is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJuly 15th, 2024
Apply BeforeAugust 19th, 2025
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About Dunkin'

Dunkin', also known as Dunkin' Donuts, is an American multinational coffee/donut company and quick service restaurant. It was founded by William Rosenberg in Quincy, Massachusetts in 1950.

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