
Senior Director, Content Strategy
Welcome to Duke University, where excellence in education and innovation are at the forefront of our mission. We are seeking a highly experienced and dynamic individual to join our team as the Senior Director of Content Strategy. In this role, you will have the opportunity to shape the content strategy for one of the world's leading academic institutions. As a key member of our leadership team, you will play a critical role in developing and implementing a comprehensive content strategy that aligns with the university's vision and goals. We are looking for a driven and strategic thinker with a strong background in content strategy and a passion for storytelling. If you are a creative and results-oriented leader with a deep understanding of the higher education landscape, we invite you to apply for this exciting opportunity to make a significant impact at Duke University.
- Develop and implement a comprehensive content strategy that aligns with Duke University's vision and goals.
- Lead and manage the content strategy team, ensuring effective collaboration and communication.
- Conduct research and analysis to stay current on trends and best practices in content strategy, specifically in the higher education industry.
- Collaborate with various departments and stakeholders to identify content needs and priorities.
- Create and maintain a content calendar to ensure timely and relevant content delivery.
- Oversee the creation and production of high-quality, engaging, and on-brand content for various platforms and audiences.
- Develop and implement a measurement and evaluation system to track the effectiveness of content and make data-driven decisions.
- Ensure consistency and accuracy of messaging across all content channels.
- Stay up-to-date on Duke University's initiatives and achievements to effectively incorporate them into content strategy.
- Collaborate with the marketing and communications team to ensure alignment and integration of content strategy with overall marketing efforts.
- Manage the budget for content development and distribution.
- Identify opportunities for innovation and improvement in content strategy.
- Serve as a brand ambassador for Duke University, ensuring that all content reflects the university's values and mission.
- Mentor and develop team members to foster a culture of continuous learning and growth.
- Represent Duke University at industry conferences and events to promote the university's brand and content strategy.
Extensive Experience In Developing And Executing Comprehensive Content Strategies For Higher Education Institutions.
Proven Track Record Of Managing A Team And Leading Cross-Functional Collaborations To Produce High-Quality Content.
Strong Understanding Of Digital And Traditional Marketing Tactics And How To Integrate Them Into Content Strategy.
Excellent Written And Verbal Communication Skills, With The Ability To Effectively Articulate Complex Concepts To Diverse Stakeholders.
In-Depth Knowledge Of Current Trends And Best Practices In Content Creation, Distribution, And Measurement In The Higher Education Industry.
Strategic Planning
Project Management
Data Analysis
Budget management
Content Creation
Digital Marketing
Brand management
Team Leadership
Social
storytelling
Audience targeting
Content optimization
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Content Strategy in Durham, NC 27710, USA is $145,000-$185,000 per year. This can vary depending on the specific company, level of experience, and other factors such as performance bonuses and benefits.
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Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James Buchanan Duke established The Duke Endowment and the institution changed its name to honor his deceased father, Washington Duke. Duke's campus spans over 8,600 acres (3,500 hectares) on three contiguous sub-campuses in Durham as well as a marine lab in Beaufort. The West Campus—designed largely by architect Julian Abele—incorporates Gothic architecture with the 210-foot (64-meter) Duke Chapel at the campus' center and highest point of elevation, is adjacent to the Medical Center. East Campus, 1.5 miles (2.4 kilometers) away, home to all first-years, contains Georgian-style architecture. The university administers two concurrent schools in Asia, Duke-NUS Medical School in Singapore (established in 2005) and Duke Kunshan University in Kunshan, China (established in 2013).

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