Online Marketing Specialist

We’re looking for an enthusiastic Online Marketing Specialist to join the Duke University Health System team! This position requires a creative and results-driven individual to lead digital marketing efforts and manage our online presence. The ideal candidate will have experience in leveraging digital marketing strategies to attract and engage our target audience.To be successful in this role, you should have a strong understanding of digital marketing techniques, a keen eye for detail, and a passion for connecting with our stakeholders. If you have the expertise and experience to take our online presence to the next level, we’d love to hear from you.

Responsibilities:

1. Develop and execute effective digital marketing strategies aimed at increasing the reach and engagement of our target audience.
2. Manage our online presence across multiple channels, including website and social media accounts.
3. Monitor and analyze data to measure the impact of digital marketing campaigns and suggest improvements.
4. Stay up to date with the latest digital marketing trends and technologies.
5. Liaise with stakeholders to ensure that all digital marketing activities are aligned with brand objectives.
6. Collaborate with design teams to create engaging content for our online presence.
7. Develop and implement SEO strategies to increase organic traffic.
8. Monitor competitors’ digital activities and suggest innovative solutions to outperform them.

According to JobzMall, the average salary range for a Online Marketing Specialist in Durham, NC, USA is $36,000-$60,000. This range could vary depending on the individual's experience and qualifications.

Duke Health integrates the Duke University Health System (all of our hospitals and clinics), Duke University School of Medicine, Duke-NUS Medical School, Duke University School of Nursing, Private Diagnostic Clinic (Duke physicians practice), and incorporates the health and health research programs within the Duke Global Health Institute as well as those in schools and centers across Duke University, including the Duke Robert J. Margolis Center for Health Policy.