Sr. Field & Demand Marketing Manager

Welcome to DocuSign, the global leader in digital transaction management and eSignature solutions. Our mission is to modernize and simplify the way businesses of all sizes prepare, sign, act on, and manage agreements. As a Sr. Field & Demand Marketing Manager, you will play a critical role in driving demand and supporting our field sales teams. We are looking for a dynamic and strategic marketer who is passionate about creating impactful campaigns and driving pipeline growth. If you have a proven track record of success in B2B demand generation and field marketing, we want to hear from you! Join us in empowering organizations to go fully digital and leave the paper-based processes behind.

1. Develop and implement field marketing strategies and campaigns to support sales objectives and drive demand for DocuSign's digital transaction management and eSignature solutions.
2. Collaborate with cross-functional teams, including sales, product marketing, and demand generation, to ensure alignment and successful execution of marketing initiatives.
3. Create and manage a robust event calendar, including trade shows, conferences, and customer events, to generate leads and increase brand awareness.
4. Utilize various marketing tactics, such as email, social media, webinars, and content marketing, to drive engagement and generate leads.
5. Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.
6. Develop and manage a budget for field marketing activities, ensuring maximum ROI and cost-effectiveness.
7. Work closely with the sales team to understand their needs and provide them with the necessary marketing support, including collateral, presentations, and targeted campaigns.
8. Stay up-to-date with industry trends, competitor activities, and customer needs to inform marketing strategies and initiatives.
9. Collaborate with the global marketing team to localize and adapt global campaigns for the regional market.
10. Represent DocuSign at industry events and conferences, networking with key stakeholders and promoting the brand and solutions.
11. Train and educate the field sales team on marketing initiatives, messaging, and value propositions.
12. Continuously monitor and optimize the lead management process to ensure a seamless handover from marketing to sales, and track lead progression through the sales funnel.
13. Stay informed on the latest marketing technologies and tools and make recommendations for their implementation to improve efficiency and effectiveness.
14. Act as a brand ambassador for DocuSign, promoting our mission and values in all interactions with customers, partners, and industry stakeholders.

According to JobzMall, the average salary range for a Sr. Field & Demand Marketing Manager is between $85,000 to $120,000 per year. However, this can vary based on factors such as location, experience, and the specific industry and company the individual is working for. Some senior field and demand marketing managers may earn higher salaries, especially in larger companies or in high-demand industries. Additionally, bonuses, commissions, and other benefits may also impact the overall salary for this role.

DocuSign, Inc. is an American company headquartered in San Francisco, California that allows organizations to manage electronic agreements.