Product Marketing Manager - Competitive Strategy

San Francisco, CA, USA

Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

At DocuSign, we are seeking a highly skilled and motivated Product Marketing Manager to join our team and lead our competitive strategy. As the Product Marketing Manager - Competitive Strategy, you will play a crucial role in driving the success of our product by analyzing and understanding the competitive landscape, identifying opportunities for differentiation, and developing effective strategies to position DocuSign as a leader in the market. We are looking for someone who is passionate about technology, has a strong understanding of product marketing, and is driven to succeed in a fast-paced and dynamic environment. Join us and make an impact on the future of digital transaction management.

Develop and implement competitive strategy for DocuSign products to drive market leadership and growth.
Conduct thorough analysis of the competitive landscape and regularly monitor market trends and developments.
Identify key areas of differentiation and develop messaging and positioning strategies to effectively communicate these differentiators to target audiences.
Collaborate with cross-functional teams including product management, sales, and marketing to ensure alignment and execution of competitive strategy.
Create and maintain competitive intelligence reports and regularly share insights and recommendations with internal stakeholders.
Develop and manage competitive battlecards, sales tools, and other materials to support sales and marketing efforts.
Lead competitive product messaging and positioning workshops to ensure consistent and effective messaging across all channels.
Stay up-to-date on industry news and trends to inform competitive strategy and product positioning.
Conduct market research, including customer and competitor interviews, to gather insights and inform decision-making.
Monitor and report on key performance indicators related to competitive strategy, including market share, product positioning, and customer satisfaction.
Collaborate with product management to identify and prioritize new product features and enhancements based on market and competitive analysis.
Act as a subject matter expert on competitive landscape and provide insights and recommendations to senior leadership.
Continuously evaluate and improve competitive strategy and adjust as needed to maintain a competitive edge in the market.
Represent DocuSign at industry events and conferences to stay informed on market trends and gather competitive intelligence.
Mentor and guide junior team members to develop their skills in product marketing and competitive strategy.

Where is this job?

This job is located at San Francisco, CA, USA

Job Qualifications

Strong Analytical Skills: A Product Marketing Manager At Docusign Should Possess The Ability To Analyze Market Trends, Competitor Strategies, And Customer Needs To Develop Effective Competitive Strategies.
Excellent Communication And Presentation Skills: As A Product Marketing Manager, You Will Be Responsible For Communicating Competitive Insights And Strategies To Various Teams Within The Organization. Hence, Strong Oral And Written Communication Skills Are A Must.
In-Depth Knowledge Of The Product And Industry: A Successful Product Marketing Manager Should Have A Thorough Understanding Of The Product And The Industry It Operates In. This Includes Knowledge Of Industry Trends, Customer Needs, And Competitor Offerings.
Strategic Thinking: Docusign Is A Rapidly Growing Company, And The Product Marketing Manager Should Have The Ability To Think Strategically And Plan For Future Growth And Expansion. This Involves Developing Long-Term Competitive Strategies That Align With The Company's Overall Goals.
Team Player: The Product Marketing Manager Will Work Closely With Cross-Functional Teams Such As Sales, Product Development, And Marketing. Therefore, The Ability To Collaborate And Work Effectively Within A Team Is Essential For Success In This Role.

Required Skills

Go
Brand management
Product Launch
Pricing strategy
Competitive analysis
Market analysis
Product positioning
Sales Enablement
Market segmentation
brand positioning
Competitive research
Product Messaging

Soft Skills

Communication
Conflict Resolution
Leadership
Problem Solving
Time management
Interpersonal Skills
creativity
Organization
Teamwork
Adaptability

Compensation

According to JobzMall, the average salary range for a Product Marketing Manager - Competitive Strategy in San Francisco, CA, USA is $118,000-$151,000 per year. This can vary depending on the specific company, experience level, and other factors.

Additional Information

DocuSign is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedApril 9th, 2024

Apply BeforeApril 11th, 2026

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