Lead Marketing Analyst - SEO/SEM

San Francisco, CA, USA

Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

Welcome to DocuSign - the global standard for digital transaction management! We are seeking a highly skilled Lead Marketing Analyst with a strong background in SEO and SEM to join our dynamic marketing team. As a leader in the industry, we are dedicated to providing innovative solutions to simplify business processes and improve productivity for our clients. In this role, you will have the opportunity to drive our SEO and SEM strategies to the next level and make a significant impact on our company's growth. If you are a data-driven, results-oriented individual with a passion for all things digital marketing, we would love to hear from you. Join us and be a part of our mission to empower businesses worldwide with our cutting-edge technology.

Develop and execute comprehensive SEO and SEM strategies to increase website traffic, leads, and revenue.
Conduct thorough keyword research and analysis to identify high-impact opportunities for SEO and SEM.
Monitor and analyze website performance and search engine rankings, providing regular reports and recommendations for improvement.
Collaborate with cross-functional teams to ensure consistency and alignment of SEO and SEM efforts with overall marketing and business objectives.
Stay up-to-date with the latest SEO and SEM trends, algorithms, and best practices to continually optimize strategies and drive results.
Manage and optimize paid search campaigns, including ad copy, targeting, and budget allocation.
Conduct A/B testing and utilize data-driven insights to improve ad and landing page performance.
Identify and troubleshoot technical SEO issues, working closely with web development teams to implement solutions.
Proactively identify and pursue new opportunities to increase online visibility and drive lead generation.
Mentor and guide junior members of the marketing team on SEO and SEM best practices and techniques.
Collaborate with other marketing team members to ensure cohesive messaging and branding across all channels.
Monitor and report on competitor SEO and SEM strategies and make recommendations to stay competitive.
Utilize analytics tools to track and measure the success of SEO and SEM efforts and make data-driven decisions.
Work with external agencies and vendors as needed to support SEO and SEM initiatives.
Continuously evaluate and improve processes and workflows to maximize efficiency and results.

Where is this job?

This job is located at San Francisco, CA, USA

Job Qualifications

Extensive Experience In Seo And Sem Strategies: The Ideal Candidate Should Have A Deep Understanding Of Search Engine Optimization (Seo) And Search Engine Marketing (Sem) Techniques, As Well As Hands-On Experience Implementing And Managing These Strategies.
Strong Analytical Skills: A Lead Marketing Analyst At Docusign Must Possess Strong Analytical Skills To Track, Measure, And Report On The Performance Of Seo And Sem Campaigns. They Should Also Be Able To Use Data To Identify Opportunities For Optimization And Make Data-Driven Decisions.
Proficiency In Seo/Sem Tools And Platforms: The Candidate Should Have A Strong Command Of Various Seo And Sem Tools, Such As Google Analytics, Google Adwords, Ahrefs, And Semrush. They Should Also Be Familiar With Website Analytics And Reporting Tools.
Team Management Experience: As A Lead Marketing Analyst, The Candidate Will Be Responsible For Managing A Team Of Seo And Sem Specialists. They Should Have Experience In Leading And Motivating A Team To Achieve Collective Goals And Objectives.
Excellent Communication And Collaboration Skills: The Lead Marketing Analyst Will Be Collaborating With Various Teams, Including Content, Design, And Product Teams. Therefore, Strong Communication And Collaboration Skills Are Essential To Effectively Convey Ideas And Work Together Towards Common Goals.

Required Skills

Google Analytics
Data Analysis
Keyword Research
A/B testing
Content Strategy
Social media management
Campaign optimization
Competitor Analysis
PPC Advertising
Conversion Rate Optimization
Search Engine Ranking

Soft Skills

Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving

Compensation

According to JobzMall, the average salary range for a Lead Marketing Analyst - SEO/SEM in San Francisco, CA, USA is $80,000-$120,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry.

Additional Information

DocuSign is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedApril 9th, 2024

Apply BeforeAugust 19th, 2025

This job posting is from a verified source.

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