Lead Marketing Analyst - SEO/SEM

Dear potential candidates,Are you a dynamic and experienced marketing professional with a strong background in SEO and SEM? Do you have a passion for driving growth and increasing brand visibility? If so, we have an exciting opportunity for you at DocuSign!As our Lead Marketing Analyst for SEO/SEM, you will be responsible for developing and executing strategic campaigns that drive traffic and conversions through search engine optimization and marketing. Your expertise in keyword research, content optimization, and performance analysis will be crucial in enhancing our online presence and driving business success.To be successful in this role, you must have a proven track record in SEO/SEM, a deep understanding of digital marketing principles, and the ability to think creatively and analytically. If you are a self-motivated team player with excellent communication skills and a strong drive to achieve results, we would love to hear from you.Join our innovative and fast-paced team at DocuSign and make a significant impact on our marketing efforts. Apply now and take the first step towards an exciting career with us!

1. Develop and implement strategic campaigns to drive traffic and conversions through search engine optimization and marketing.
2. Conduct thorough keyword research and analysis to inform SEO and SEM strategies.
3. Optimize website content and landing pages for improved search engine rankings and user experience.
4. Monitor and analyze website performance using tools such as Google Analytics and provide actionable insights to improve SEO/SEM efforts.
5. Stay up-to-date with the latest SEO/SEM trends and best practices and implement them to drive continuous improvement.
6. Collaborate with cross-functional teams, including content and design, to ensure SEO/SEM strategies align with overall marketing goals.
7. Track and report on key performance indicators, including traffic, conversions, and ROI, to assess the effectiveness of SEO/SEM efforts.
8. Identify and troubleshoot technical issues that may impact SEO/SEM performance.
9. Manage and optimize paid search campaigns to drive targeted and cost-effective traffic.
10. Develop and maintain relationships with external partners, such as search engines and agencies, to maximize SEO/SEM efforts.
11. Train and educate team members on SEO/SEM best practices and provide guidance and support.
12. Stay updated on industry changes and updates related to search engines and algorithms and adjust strategies accordingly.
13. Conduct competitive analysis to identify opportunities and inform SEO/SEM strategies.
14. Collaborate with the marketing team to develop and execute an overall marketing plan that includes SEO/SEM efforts.
15. Communicate progress, challenges, and opportunities to relevant stakeholders, including senior leadership.
16. Identify and implement innovative strategies and tactics to improve SEO/SEM performance and drive business growth.
17. Ensure all SEO/SEM efforts are compliant with industry regulations and best practices.
18. Continuously monitor and optimize campaigns to improve performance and achieve business goals.
19. Act as a subject matter expert on SEO/SEM and provide guidance and support to the broader marketing team.
20. Maintain a high level of professionalism and represent the company's brand in all communications and

According to JobzMall, the average salary range for a Lead Marketing Analyst - SEO/SEM in Chicago, IL, USA is between $70,000 and $90,000 per year. This can vary depending on factors such as the specific company, the candidate's experience, and the job responsibilities. Additionally, bonuses and benefits may also be included in the overall compensation package.

DocuSign, Inc. is an American company headquartered in San Francisco, California that allows organizations to manage electronic agreements.