
Lead Market Research Analysis Manager
Act as a subject matter expert on paid TV marketing by organizing, analyzing, and synthesizing market trends, competitive intelligence, competitive messaging/advertising, and campaign performance data. Oversee end-to-end management of market research projects including needs identification, planning, methodology/ design, project management, coordinating with external vendors and insights mining. Analyze and synthesize data and research findings to develop clear and actionable insights for socialization across the Marketing and Product organizations. Prepare presentation materials with clear data visualization - reports, charts, tables, and other visual aids in support of findings. Present findings to leadership in a persuasive, and articulate manner. Build and maintain a repository of key research projects and insights that can be leveraged by the marketing organization.
Knowledgeable strategist with 5-7 years of experience in Market Research and Insights
Strong industry knowledge (Paid TV β traditional services and OTT and entertainment)
Experience with end-to-end research execution (key question to insights dissemination) using a variety of quantitative and qualitative research methodologies
MS Word
Time Management Skills
MS Excel skills
Quantitative and qualitative research methodologies
PowerPoint skills
Build strong relationships
Driven and self-motivated
Prioritizing skills
Problem Solving Skills
Flexibility/Adaptability
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Lead Market Research Analysis Manager in 2260 E Imperial Hwy, El Segundo, CA 90245, USA is between $92,100 and $126,300. This range is based on the salary data collected from various job postings in the area. The salary range may vary depending on the experience, qualifications, and other factors.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean.

Get interviewed today!
JobzMall is the worldβ s largest video talent marketplace.Itβs ultrafast, fun, and human.
Get Started