DIRECTV

Lead Market Research Analysis Manager

DIRECTV

2260 E Imperial Hwy, El Segundo, CA 90245, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Act as a subject matter expert on paid TV marketing by organizing, analyzing, and synthesizing market trends, competitive intelligence, competitive messaging/advertising, and campaign performance data. Oversee end-to-end management of market research projects including needs identification, planning, methodology/ design, project management, coordinating with external vendors and insights mining. Analyze and synthesize data and research findings to develop clear and actionable insights for socialization across the Marketing and Product organizations. Prepare presentation materials with clear data visualization - reports, charts, tables, and other visual aids in support of findings. Present findings to leadership in a persuasive, and articulate manner. Build and maintain a repository of key research projects and insights that can be leveraged by the marketing organization.

Where is this job?
This job is located at 2260 E Imperial Hwy, El Segundo, CA 90245, USA
Job Qualifications
  • Knowledgeable strategist with 5-7 years of experience in Market Research and Insights

  • Strong industry knowledge (Paid TV – traditional services and OTT and entertainment)

  • Experience with end-to-end research execution (key question to insights dissemination) using a variety of quantitative and qualitative research methodologies

Required Skills
  • MS Word

  • Time Management Skills

  • MS Excel skills

  • Quantitative and qualitative research methodologies

  • PowerPoint skills

  • Build strong relationships

Soft Skills
  • Driven and self-motivated

  • Prioritizing skills

  • Problem Solving Skills

  • Flexibility/Adaptability

  • Detail Oriented and Organized

  • Verbal and Written Communication

  • Multi tasker

Compensation

According to JobzMall, the average salary range for a Lead Market Research Analysis Manager in 2260 E Imperial Hwy, El Segundo, CA 90245, USA is between $92,100 and $126,300. This range is based on the salary data collected from various job postings in the area. The salary range may vary depending on the experience, qualifications, and other factors.

Additional Information
DIRECTV is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJuly 18th, 2022
Apply BeforeJuly 20th, 2025
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About DIRECTV

DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean.

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