Director - eCommerce Online
Executes online marketing programs for ecommerce and ecare such as online display advertising inclusive of the use of video, search optimization (paid, natural, site side search), affiliate marketing, email marketing, mobile marketing, social networking, and viral marketing to create buzz, drive traffic and generate downloads, logins and sales. Gathers and translates ideas into profitable, promotional marketing campaigns. Administers and executes online promotions. Conducts analysis for program effectiveness and uses the findings for site, landing page enhancements and to leverage optimization of all programs and tactics. Responsible for hiring, firing, performance appraisals, and pay reviews.
6+ years experience; one year leadership responsibility
Broad knowledge of the field with strong leadership skills
Online Marketing
Data Management
Online advertising
Time Management Skills
Digital marketing strategy skills
Budgeting/forecasting skills
Web Administration
Driven and self-motivated
Prioritizing skills
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
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DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean.
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