Director Acquisition Strategy

Establish & lead integrated marketing framework, planning & GTM strategy, across creative, digital, messaging, media, channels, distribution, legal & finance. Design and execute offer and promotion initiatives including spend optimization. Drive approval of promotional plans to deliver sales performance. Partner with Sr, Director Performance Management to examine performance and develop insights & key drivers in weekly performance reviews. Identifying gross add risks and develop plans & strategies to bridge gaps. Develop acquisition playbook that is repeatable. Collaborate with Research to understand market, consumer needs & evolving tech landscape to identify, define, size and prioritize product development & growth opportunities. Collaborate with Brand and Creative to understand purchase drivers and brand identity to align campaigns with the acquisition playbook to drive efficient acquisition.

According to JobzMall, the average salary range for a Director Acquisition Strategy in 2260 E Imperial Hwy, El Segundo, CA 90245, USA is between $118,000 and $143,000 per year. This salary range can vary depending on a number of factors such as experience, qualifications, employer, and location.

DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean.