Associate Corporate Strategy

Responsible for leveraging strong financial analysis and modeling skills, including the ability to interpret disparate, complex data to drive retention strategies. Develop customer segmentation/ lifecycle to guide credit strategy and optimize Cash Flow. Design testing schema, execute and readout out on A/B tests to optimize retention budget (second largest P&L budget in DIRECTV). Assess & build business cases on new customer loyalty programs, capital projects, value-add initiatives that have a positive impact on churn Developing a clear and well-articulated strategic and financial rationale for proposed investments and effectively communicating such rationale to key stakeholders including C-Suite leadership. Performing gap analyses to identify measures needed to achieve or sustain market position. Assessing underlying market trends and competitive dynamic. Identifying key short- and long-term strategic initiatives to improve business performance and competitive positioning.

DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean.