At Diageo, we are looking for an ambitious, passionate and experienced Trade Marketing Executive to join our team. If you are a creative, organized individual with a strong background in sales, marketing, and brand management then this could be the perfect role for you! The successful candidate will be responsible for developing and executing trade marketing strategies and managing the relationships between our sales teams and other key stakeholders in the retail and on-trade channels. This position will involve developing and deploying promotional plans, trade marketing campaigns, and POS initiatives that are aligned with our overall marketing strategy.To be successful in this role, you will need a Bachelor’s degree in marketing, business, or a related field, as well as a minimum of five years of experience in a sales, marketing, or brand management role. You will also need excellent communication and interpersonal skills, an eye for detail, and the ability to work effectively in a fast-paced environment.
Responsibilities:
- Develop and execute trade marketing strategies that align with the company’s overall marketing strategy.
- Manage relationships between sales teams and key stakeholders in the retail and on-trade channels.
- Create promotional plans, trade marketing campaigns, and POS initiatives.
- Monitor and report on the effectiveness of trade marketing strategies.
- Communicate effectively with internal and external stakeholders.
- Stay abreast of industry trends and developments.
- Work with cross-functional teams to ensure efficient execution of plans.
- Ensure compliance with applicable laws and regulations.
- Develop and maintain relationships with key industry partners.
- Manage budgets for trade marketing activities.
Strong Communication Skills
Analytical Skills
Presentation Skills
Knowledge Of Digital Marketing Techniques
Ability To Multi-Task
Teamwork And Collaboration Skills
Self-Motivation
Understanding Of The Diageo Brand And Its Products
Distribution
Networking
Planning
Strategy
Communication
Retail
Cross-Functional
Negotiation
Presentation
Branding
Execution
Collaboration
Analytical
Client Relations
Promotions
Communication
Leadership
Problem Solving
Time management
Interpersonal Skills
creativity
Critical thinking
Organizational skills
Team work
Adaptability
According to JobzMall, the average salary range for a Trade Marketing Executive in Edinburgh, UK is £30,000 to £40,000 per annum. This range depends on the individual's experience, qualifications, and the company they are working for.
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Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. Diageo Plc produces and distributes beverage alcohol with spirits, beer and wine brands. Its spirits, beer and wine brands include Johnnie Walker, Crown Royal, JeB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company owns manufacturing production facilities across the globe, including maltings, distilleries, breweries, packaging plants, maturation warehouses, cooperages, vineyards, wineries and distribution warehouses.

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