Diageo

Market Specialist, NYC Metro

Diageo

New York, NY, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Diageo - a global leader in the alcohol industry with a diverse portfolio of iconic brands. We are currently seeking a highly motivated and driven individual to join our team as a Market Specialist for the NYC Metro area. In this role, you will have the opportunity to utilize your expertise and passion for sales and marketing to drive the success of our brands in one of the most influential markets in the world. If you are a results-driven individual with a strong understanding of consumer behavior and market trends, we want to hear from you. Join us and be a part of shaping the future of our industry.

  1. Develop and implement strategic plans to increase sales and brand awareness in the NYC Metro market.
  2. Conduct market research and analysis to identify consumer behavior and trends, and utilize this information to inform marketing strategies.
  3. Build and maintain relationships with key stakeholders and accounts in the NYC Metro area.
  4. Collaborate with cross-functional teams to execute marketing campaigns and initiatives.
  5. Monitor and analyze sales data to identify opportunities for growth and make recommendations to improve performance.
  6. Act as a brand ambassador for Diageo, representing our company and products in a professional and positive manner.
  7. Attend industry events and networking opportunities to promote our brands and build relationships.
  8. Train and educate sales teams and accounts on brand knowledge and selling techniques.
  9. Stay up-to-date on industry and market trends, and make recommendations for adapting strategies accordingly.
  10. Provide regular reports and updates to management on market performance and progress towards goals.
  11. Keep track of competitor activity and market developments, and provide insights to inform business decisions.
  12. Maintain a thorough understanding of our portfolio of brands and their unique selling points.
  13. Meet and exceed sales targets and contribute to the overall success of the NYC Metro market.
  14. Adhere to company policies and procedures, including responsible drinking and marketing practices.
  15. Continuously seek out new opportunities to drive growth and enhance our presence in the market.
Where is this job?
This job is located at New York, NY, USA
Job Qualifications
  • Bachelor's Degree In Business, Marketing, Or Related Field.

  • Minimum Of 3-5 Years Of Experience In Sales Or Marketing Within The Beverage/Alcohol Industry.

  • In-Depth Knowledge Of The Nyc Metro Market, Including Key Accounts, Competition, And Trends.

  • Strong Communication And Presentation Skills, With The Ability To Build And Maintain Relationships With Key Stakeholders.

  • Experience In Developing And Executing Successful Marketing Campaigns And Strategies To Drive Brand Awareness And Sales.

Required Skills
  • Account Management

  • Market Research

  • Relationship Building

  • Brand management

  • Competitive analysis

  • Market analysis

  • consumer insights

  • Product positioning

  • Trade Marketing

  • Sales Strategy

  • Market segmentation

  • Promotional

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • Interpersonal Skills

  • Organization

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Market Specialist, NYC Metro in New York, NY, USA is between $60,000 and $80,000 per year. However, this can vary depending on the specific industry, company, and level of experience. Some Market Specialists in NYC Metro can make upwards of $100,000 per year, while others may make closer to $50,000 per year. Additionally, factors such as education, skills, and performance can also impact salary. It is important to research the specific job and company to get a more accurate salary estimate.

Additional Information
Diageo is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedFebruary 13th, 2025
Apply BeforeJune 9th, 2026
This job posting is from a verified source. 
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About Diageo

Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. Diageo Plc produces and distributes beverage alcohol with spirits, beer and wine brands. Its spirits, beer and wine brands include Johnnie Walker, Crown Royal, JeB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company owns manufacturing production facilities across the globe, including maltings, distilleries, breweries, packaging plants, maturation warehouses, cooperages, vineyards, wineries and distribution warehouses.

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