Diageo is seeking an experienced and highly motivated Market Research Analyst to join our team. The position requires a sharp, organized individual with the ability to interpret and analyze market data. You will be responsible for gathering and interpreting data to help inform our marketing and product development decisions.We are looking for a candidate who has strong research and analytical skills, as well as excellent communication and presentation abilities. You should have an advanced degree in market research, statistics, business, or a related field, as well as 3+ years of experience in a research or analytics role. An understanding of a variety of research methods and techniques is essential.As a Market Research Analyst, you will have the unique opportunity to make an impact by helping Diageo make data-driven decisions. If you are an ambitious, data-savvy individual who is passionate about using your skills to drive marketing and product development success, we want to hear from you.
Responsibilities of a Market Research Analyst:
- Gather and analyze market data to inform Diageo's marketing and product development decisions.
- Develop research plans and methodologies for gathering market data.
- Implement research plans using a variety of market research methods and techniques.
- Create reports and presentations to communicate market research findings to stakeholders.
- Monitor and evaluate competitor activities and market trends.
- Identify opportunities for growth and improvement based on market research findings.
- Collaborate with other departments to ensure research initiatives are aligned with organizational goals.
- Stay up-to-date on industry trends and best practices.
Excellent Communication Skills
Ability To Work Independently
Ability To Work In A Team Environment
Strong Analytical Skills
Familiarity With Statistical Software
Advanced Knowledge Of Market Research Methods
Good Problem-Solving Abilities
Ability To Interpret Complex Data
Qualitative Research
Quantitative Research
Project Management
Data Analysis
statistical analysis
Database Management
Report Writing
Research design
Survey development
Data Interpretation
Client management
Market segmentation
Sampling techniques
Insights Generation
Market Trend Analysis
Communication
Leadership
Problem Solving
Time management
Interpersonal Skills
creativity
Critical thinking
Attention to detail
Teamwork
Adaptability
According to JobzMall, the average salary range for a Market Research Analyst in Miami, FL, USA is between $48,000 and $59,000 per year.
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Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. Diageo Plc produces and distributes beverage alcohol with spirits, beer and wine brands. Its spirits, beer and wine brands include Johnnie Walker, Crown Royal, JeB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company owns manufacturing production facilities across the globe, including maltings, distilleries, breweries, packaging plants, maturation warehouses, cooperages, vineyards, wineries and distribution warehouses.

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