
Key Account Executive_On Trade (Liverpool & North Wales)
Welcome to Diageo, the world's leading premium drinks company. We are currently seeking a driven and dynamic Key Account Executive to join our team in Liverpool and North Wales, focused on the On Trade sector. As a Key Account Executive, you will have the opportunity to work with some of the most iconic and beloved brands in the industry, such as Guinness, Smirnoff, and Johnnie Walker. We are looking for a passionate individual with a strong understanding of the On Trade market and a proven track record in building and maintaining relationships with key accounts. If you have a natural flair for sales and a deep knowledge of the drinks industry, we invite you to apply for this exciting opportunity.
- Develop and maintain strong relationships with key accounts in the On Trade sector in Liverpool and North Wales.
- Meet and exceed sales targets for assigned accounts, while also identifying new business opportunities.
- Collaborate with the wider team to develop sales strategies and plans for the region.
- Conduct regular market analysis to stay updated on industry trends and competitor activity.
- Deliver exceptional customer service and provide support to accounts, ensuring their needs are met and issues are resolved in a timely manner.
- Organize and attend events and promotions to showcase Diageo's portfolio of premium drinks.
- Educate key accounts on the features and benefits of Diageo products to increase sales and brand loyalty.
- Maintain accurate records of sales activity and customer interactions using CRM software.
- Stay informed on Diageo's product offerings, pricing, and promotions to effectively communicate with key accounts.
- Represent Diageo and its brands in a professional and positive manner at all times.
Experience In Key Account Management: The Ideal Candidate Should Have A Minimum Of 3-5 Years Of Experience In Key Account Management, Preferably In The On-Trade Industry. This Experience Should Include Managing And Growing Key Accounts, Developing Relationships, And Negotiating Contracts.
Strong Knowledge Of On-Trade Market: An In-Depth Understanding Of The On-Trade Market In Liverpool And North Wales Is Crucial For This Role. The Candidate Should Have A Thorough Knowledge Of The Local Market Trends, Consumer Preferences, And Competitor Landscape.
Excellent Communication And Negotiation Skills: As A Key Account Executive, The Candidate Will Be Responsible For Maintaining And Growing Relationships With Key Accounts. Therefore, Excellent Communication And Negotiation Skills Are Essential For Success In This Role.
Strategic Thinking And Business Acumen: The Candidate Should Possess Strong Strategic Thinking And Business Acumen To Identify And Capitalize On Growth Opportunities Within The On-Trade Market In Liverpool And North Wales. This Includes Understanding Customer Needs, Developing Account Plans, And Delivering Against Sales Targets.
Passion For The Beverage Industry: Diageo Is A Leading Beverage Company, And The Ideal Candidate Should Have A Genuine Passion For The Industry. This Includes A Good Understanding Of Diageo's Portfolio Of Brands And The Ability To Showcase Them To Customers Effectively.
Strategic Planning
Account Management
Time Management
Forecasting
Brand Knowledge
Negotiation
Budget management
customer service
Relationship Building
Sales management
Market analysis
Product positioning
Communication
Conflict Resolution
Customer Service
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Key Account Executive_On Trade (Liverpool & North Wales) in Liverpool, UK is £35,000-£45,000 per year. This may vary depending on factors such as the specific company, experience level, and industry.
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Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. Diageo Plc produces and distributes beverage alcohol with spirits, beer and wine brands. Its spirits, beer and wine brands include Johnnie Walker, Crown Royal, JeB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company owns manufacturing production facilities across the globe, including maltings, distilleries, breweries, packaging plants, maturation warehouses, cooperages, vineyards, wineries and distribution warehouses.

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