Digital Marketing Specialist

At Diageo, we are looking for a Digital Marketing Specialist who can help us create and execute innovative digital marketing strategies to help us reach our target customers. We are looking for a creative and ambitious individual who has a passion for digital marketing and is able to think outside the box. The ideal candidate should have a strong background in digital marketing and a proven track record of successful campaigns.The Digital Marketing Specialist will be responsible for designing, developing, and executing digital marketing strategies that help drive customer engagement, increase brand awareness, and generate leads. They should possess excellent communication and organizational skills, and be comfortable working with multiple stakeholders. Additionally, they should have an excellent understanding of digital marketing tools and platforms, including SEO, SEM, social media, and email campaigns.Qualifications: • Bachelor's Degree in Marketing, Advertising, or a related field• Minimum of 3 years' experience in digital marketing• Proven track record in developing and executing digital marketing campaigns• Excellent understanding of digital marketing platforms and tools• Strong communication and organizational skills• Creative and innovative thinking• Ability to work effectively with multiple stakeholders• Self-motivated and able to work with minimal direction

Responsibilities:

1. Develop and execute digital marketing strategies that aim to achieve customer engagement, increase brand awareness, and generate leads.
2. Utilize digital marketing platforms and tools, such as SEO, SEM, social media, and email campaigns, to maximize digital marketing efforts.
3. Monitor and analyze digital marketing performance metrics to identify areas of improvement.
4. Work with multiple stakeholders to ensure successful execution of digital marketing campaigns.
5. Stay up-to-date with the latest digital marketing trends and technologies.
6. Propose innovative ideas for digital marketing campaigns.
7. Create and manage content for digital marketing campaigns.
8. Manage and optimize digital marketing budget.
9. Troubleshoot and resolve any digital marketing issues.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Edinburgh, UK is £23,977 to £41,687.

Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. Diageo Plc produces and distributes beverage alcohol with spirits, beer and wine brands. Its spirits, beer and wine brands include Johnnie Walker, Crown Royal, JeB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company owns manufacturing production facilities across the globe, including maltings, distilleries, breweries, packaging plants, maturation warehouses, cooperages, vineyards, wineries and distribution warehouses.