Manager, Digital - Audience Strategy & Personalization

Welcome to Delta Air Lines! We are seeking a highly motivated and experienced Manager of Digital - Audience Strategy & Personalization to join our dynamic team. As a global leader in the airline industry, we are dedicated to providing exceptional customer experiences and staying at the forefront of digital innovation. In this role, you will have the opportunity to develop and execute personalized digital strategies to engage and delight our customers. We are looking for a strategic thinker with strong leadership skills and a passion for leveraging data to drive business growth. If you are a results-driven individual with a deep understanding of digital audience targeting and personalization, we want to hear from you! Keep reading for more details on this exciting opportunity.

1. Develop and implement personalized digital strategies to engage and delight customers.
2. Utilize data and insights to identify target audiences and create effective digital campaigns.
3. Lead a team of digital professionals, providing guidance and support to achieve department goals.
4. Stay up-to-date on industry trends and best practices to continuously improve and innovate digital strategies.
5. Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure alignment and integration of digital initiatives.
6. Monitor and analyze digital metrics to measure the success of campaigns and make data-driven recommendations for optimization.
7. Manage and allocate budget for digital campaigns, ensuring cost-effectiveness and ROI.
8. Develop and maintain relationships with external partners and vendors to enhance digital capabilities and offerings.
9. Train and educate team members and other departments on digital audience targeting and personalization.
10. Drive business growth through effective digital strategies and initiatives.
11. Represent Delta Air Lines as a leader in the digital space at industry events and conferences.
12. Uphold Delta Air Lines' brand standards and guidelines in all digital communications.
13. Continuously seek ways to improve and optimize the customer experience through digital channels.
14. Maintain a high level of customer satisfaction by responding to feedback and addressing any issues promptly.
15. Foster a positive and collaborative team culture that promotes creativity, innovation, and excellence.

According to JobzMall, the average salary range for a Manager, Digital - Audience Strategy & Personalization in Atlanta, GA, USA is $85,000 - $120,000 per year. This may vary depending on the specific company, level of experience, and other factors.

Delta Air Lines serves nearly 180 million customers each year. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 61 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft.