SEM Marketing Manager

As a SEM Marketing Manager on the Consumer Marketing team, you'll manage and scale our paid search campaigns on Google and Microsoft to drive students to our online degrees and drive revenue for Coursera through paid new customer acquisition. Own and drive paid user acquisition for our consumer business segment via Google and Microsoft Ads. Report and analyze campaign performance on a weekly and monthly basis; develop insights and present quarterly business reviews. Identify the highest impact testing opportunities. Collaborate with SEO, Brand, Data Engineering, Product and Data Science to ensure that we are driving incremental ROI-positive performance while effectively communicating our brand. Collaborate with regional teams to ensure their localized paid search campaigns support global targets in a cost-effective manner. Share and maintain global best practices that can be adapted regionally.

According to JobzMall, the average salary range for a SEM Marketing Manager in 381 E Evelyn Ave, Mountain View, CA 94041, USA is typically between $65,000 and $80,000. This range can vary depending on the experience of the candidate, the specific duties of the position and the size and complexity of the organization.

Coursera is an education-focused technology company that connects millions of learners around the world with the skills and knowledge they need to transform their lives and careers. We're providing access to top-quality university-level education at a previously unimagined scale, empowering learners, organizations, and enterprises to build the skills they need to succeed in the 21st century.