
B2B Copywriter
The Brand & Creative team is looking for a seasoned copywriter with robust B2B experience who is excited by the opportunity to shape the voice of our brand and build meaningful connections throughout our marketing communications. Develop impactful messaging and copy that strengthens Coursera’s brand and platform offering. Flex from writer to editor as you collaborate cross-functionally with business and marketing leads, creatives, and strategists, to develop result-driven campaigns across all marketing and product touchpoints. Leverage qualitative research, testing results, and insights to define omnichannel writing best practices and copy guidelines. Become an expert in our audience segments and channel performance, relentlessly seeking data and relevant trends to make decisions that maximize the impact and effectiveness of copy across mediums. Present creative content clearly and confidently to stakeholders, have a strong point of view on your decisions, and back them up with sound, strategic logic.
5+ years of professional experience as a copywriter in advertising and/or marketing
A strong ability to prioritize work and resources (timelines, budgets, and availability) across short and long-term projects
A track record of attracting, retaining, and growing an audience through the use of compelling content in brand campaigns
A portfolio featuring examples of omnichannel best-in-class B2B writing solutions
Time Management
B2B Communication
Direct response advertising
Adaptable
Verbal communication
written communication
Multifaceted
Detail Oriented and Organized
According to JobzMall, the average salary range for a B2B Copywriter in 381 E Evelyn Ave, Mountain View, CA 94041, USA is between $60,000 and $90,000 per year. This range may vary depending on the experience and skill level of the writer.
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Coursera is an education-focused technology company that connects millions of learners around the world with the skills and knowledge they need to transform their lives and careers. We're providing access to top-quality university-level education at a previously unimagined scale, empowering learners, organizations, and enterprises to build the skills they need to succeed in the 21st century.

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