Marketing Specialist, Digital Demand Generation

Hello there, We are excited to announce an opportunity for a Marketing Specialist, Digital Demand Generation at Corning. As a global technology company, Corning is constantly pushing the boundaries of innovation and driving solutions that improve people's lives. In this role, you will be responsible for developing and executing digital demand generation strategies to drive growth and revenue for our business. We are looking for a highly motivated and dynamic individual with a passion for digital marketing and a track record of success in generating demand and driving conversions. If you are a creative thinker with a strong understanding of digital marketing tactics and the ability to analyze data to optimize campaigns, we would love to hear from you. Join us and be a part of shaping the future of Corning.

1. Develop and execute digital demand generation strategies to drive growth and revenue for the business.
2. Collaborate with cross-functional teams to identify target audiences and create targeted campaigns.
3. Utilize a variety of digital marketing channels such as email, social media, SEO, and PPC to generate demand and drive conversions.
4. Monitor and analyze campaign performance using data-driven insights to optimize and improve effectiveness.
5. Develop creative and engaging content for digital campaigns that effectively communicates the value and benefits of Corning's products and services.
6. Stay up-to-date with industry trends and best practices in digital marketing to ensure Corning remains at the forefront of innovation.
7. Coordinate with external agencies and vendors to execute digital marketing campaigns.
8. Provide regular reports and updates on campaign performance to stakeholders.
9. Collaborate with sales teams to align digital marketing efforts with sales goals and objectives.
10. Continuously test and update strategies to improve campaign performance and ROI.
11. Manage digital marketing budget and allocate resources effectively.
12. Represent Corning at industry events and conferences to promote brand awareness and generate leads.
13. Stay informed on competition and market trends to inform digital marketing strategies.
14. Work closely with the marketing team to ensure consistency in messaging and branding across all digital channels.
15. Provide guidance and support to junior marketing team members as needed.

According to JobzMall, the average salary range for a Marketing Specialist, Digital Demand Generation in Charlotte, NC, USA is between $50,000 to $80,000 per year. This can vary depending on factors such as experience, education, and the specific company and industry. Additionally, bonuses and other forms of compensation may also be included in the overall salary package.

Corning, Inc. develops and manufactures specialty glass and ceramics. The company provides glass for notebook computers, flat panel desktop monitors, LCD televisions, and other information display applications; optical fiber and cable and hardware and equipment products for the telecommunications industry; ceramic substrates for gasoline and diesel engines in automotive and heavy duty vehicle markets; laboratory products for the scientific community and specialized polymer products for biotechnology applications; advanced optical materials for the semiconductor industry and the scientific community; and other technologies.