Social Media Manager

At Columbia Sportswear, our mission is to inspire and enable people to experience the outdoors to the fullest. We are looking for a creative and resourceful Social Media Manager to join our team and help manage our social media platforms to promote our products and brand. The ideal candidate for this role will possess excellent written and verbal communication skills, have a passion for social media and possess the ability to think strategically and come up with creative ideas for content. We are looking for someone who is organized and detail-oriented, and can stay on top of the latest trends in social media.The Social Media Manager will lead the development and execution of our social media strategy for our brand. He/She will be responsible for developing and managing our social media content calendar, creating high-quality content for our social media channels, and tracking performance and analytics. The Social Media Manager will also be responsible for engaging with our fans and followers on our social media channels, responding to comments, and developing relationships with influencers and industry partners. To be successful in this role, the ideal candidate must have: • A Bachelor's degree in marketing, communications, or a related discipline • At least 3 years of experience in social media management• Experience using social media analytics tools• Excellent writing and editing skills • Knowledge of the latest trends and news in social media• Ability to create high-quality visuals and content for social media• Strong organizational and time management skills We’re looking for a passionate and driven Social Media Manager with a creative eye for detail and the ability to think outside the box. If this sounds like you, we’d love to hear from you!

Responsibilities:

1. Develop and execute a comprehensive social media strategy for the Columbia Sportswear brand.
2. Design and maintain a content calendar to ensure timely posting of content.
3. Create high-quality visuals and content for our social media channels.
4. Track performance and analytics of social media campaigns.
5. Engage with fans and followers on our social media channels, responding to comments and developing relationships with influencers.
6. Stay up-to-date on the latest trends and news in social media.
7. Develop creative ideas for content.
8. Manage and optimize campaigns to ensure cost-effectiveness and efficiency.
9. Collaborate with marketing and product team to ensure content effectively reflects brand initiatives.
10. Monitor competitors’ social media activities.

According to JobzMall, the average salary range for a Social Media Manager in Salt Lake City, UT, USA is $39,400 - $63,000.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.