Social Media Manager

At Columbia Sportswear, we are looking for an experienced and creative individual to join our team as our Social Media Manager. In this role, you will be responsible for developing and executing social media strategies to drive brand awareness, engage customers, and increase sales. You will be the voice of Columbia Sportswear on our social media channels and play a key role in our digital marketing efforts. To be successful in this role, you should have a deep understanding of the latest trends and technologies in social media marketing, excellent communication skills, and the ability to think strategically and creatively. This job requires a positive attitude, attention to detail, and a passion for helping Columbia Sportswear reach new heights. If you are looking for an exciting opportunity to join a highly motivated and dynamic team, we would love to hear from you!

Responsibilities:

1. Develop and execute social media strategies to grow brand awareness, engage customers, and increase sales.
2. Monitor and respond to customer inquiries, comments, and feedback on all social media channels.
3. Track and report on key metrics to measure success and ROI.
4. Research and identify emerging trends in social media marketing and make recommendations to the team.
5. Collaborate with other departments (e.g. marketing, customer service, product development, etc.) to ensure consistent messaging and maximum impact.
6. Develop creative content (e.g. videos, images, copy) to drive engagement and website traffic.
7. Stay up-to-date with the latest social media best practices and technologies.
8. Manage budget for social media campaigns.
9. Provide proactive and positive customer service on social media channels.
10. Manage and update company’s social media accounts.

According to JobzMall, the average salary range for a Social Media Manager in Denver, CO, USA is $43,000 to $70,000 per year. This range is based on the salaries reported by employers and job boards, and does not include bonuses or other additional compensation.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.