
Site Optimization Manager
Welcome to Columbia Sportswear! We are seeking a highly skilled and motivated Site Optimization Manager to join our team. As our Site Optimization Manager, you will play an integral role in maximizing our website's performance and ensuring the best possible user experience for our customers. We are looking for a candidate who is analytical, detail-oriented, and passionate about delivering the best results. If you have a strong background in website optimization and a deep understanding of consumer behavior, we want to hear from you!
- Develop and implement strategies to optimize the performance of our website, including increasing website traffic, conversion rates, and overall user engagement.
- Conduct regular audits to identify areas for improvement on the website, such as user flow, page load speed, and usability.
- Utilize analytical tools and data to track website performance and make data-driven decisions for improvement.
- Collaborate with cross-functional teams, including marketing, design, and development, to implement website changes and enhancements.
- Monitor and analyze consumer behavior on the website, identifying trends and opportunities for improvement.
- Stay up-to-date with industry trends and best practices in website optimization to continuously improve our website's performance.
- Conduct A/B testing and other experiments to optimize website elements, such as content, layout, and user interface.
- Develop and maintain a roadmap for website optimization, prioritizing initiatives based on business goals and customer needs.
- Communicate website performance, changes, and updates to relevant stakeholders, including senior management.
- Proactively troubleshoot any technical issues related to website performance and work with the IT team to resolve them.
- Stay informed about the latest developments in e-commerce and online retail to identify new opportunities for website optimization.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3 Years Experience In Digital Marketing And Website Optimization.
Strong Understanding Of Google Analytics, Seo, And A/B Testing Methodologies.
Excellent Communication And Project Management Skills.
Proven Track Record Of Driving Significant Improvements In Website Conversion Rates And User Experience.
Project Management
Social Media
Data Analysis
E-Commerce
A/B testing
SEO
Content Strategy
Web analytics
Conversion optimization
Mobile Optimization
User Experience (UX)
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Networking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Site Optimization Manager in Portland, OR, USA is $80,000 - $110,000 per year. However, this can vary depending on factors such as the specific industry, size of the company, and the manager's level of experience and qualifications. Additionally, bonuses and other benefits may also be included in the overall compensation package.
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The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.

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