Senior Media Specialist

Are you a creative and experienced media professional looking for a new challenge? Columbia Sportswear is seeking a Senior Media Specialist to join our team and help us share our brand story with the world. In this role, you will have the opportunity to lead and execute media strategies that drive brand awareness and engagement across multiple platforms. We are looking for someone who is passionate about the outdoors, has a strong understanding of media trends and technologies, and is able to think strategically and execute with precision. If you are a highly motivated and collaborative individual with a proven track record of success in media planning and buying, we want to hear from you!

1. Develop and execute comprehensive media strategies that align with the brand's overall marketing objectives and target audience.
2. Utilize industry trends and data to inform media planning and buying decisions, ensuring maximum reach and impact for the brand.
3. Lead cross-functional collaboration with internal teams (such as marketing, creative, and analytics) to develop integrated campaigns that effectively tell the brand's story.
4. Manage media budgets and negotiate rates with media partners to ensure optimal ROI and cost-effectiveness.
5. Monitor and analyze media performance, providing regular reports and insights to inform future campaigns and optimizations.
6. Stay up-to-date with new media technologies and platforms, and make recommendations for incorporating them into the brand's media mix.
7. Foster and maintain strong relationships with media partners, negotiating and securing partnerships and sponsorships that align with the brand's values and objectives.
8. Collaborate with external agencies and vendors to ensure timely and effective execution of media campaigns.
9. Provide guidance and mentorship to junior team members, promoting a culture of continuous learning and development.
10. Represent the brand at industry events and conferences, staying informed and connected with the latest media trends and opportunities.

According to JobzMall, the average salary range for a Senior Media Specialist in Portland, OR, USA is between $68,000 and $93,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some senior media specialists may earn higher salaries, up to $120,000 or more, if they have extensive experience and skills in the field. Additionally, bonuses and benefits may also impact the overall compensation for this role.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.