Senior Manager - Retention Marketing

Welcome to Columbia Sportswear, where we strive to provide innovative and high-quality outdoor apparel and gear for all adventurers. We are currently seeking a highly motivated and experienced Senior Manager of Retention Marketing to join our dynamic team.As the Senior Manager of Retention Marketing, you will play a crucial role in developing and executing strategies to retain our loyal customer base and drive business growth. You will have the opportunity to lead a team of talented individuals and collaborate with cross-functional teams to ensure the success of our retention efforts.To excel in this role, you must have a passion for the outdoor industry, a deep understanding of customer retention tactics, and strong leadership skills. If you are a results-driven individual with a proven track record in retention marketing, we would love to hear from you.Join us in our mission to inspire and enable people to enjoy the outdoors and make a lasting impact on our customers' lives. Apply now to be a part of our dedicated team at Columbia Sportswear.

1. Develop and implement retention marketing strategies to drive customer loyalty and increase repeat purchases.
2. Lead a team of retention marketing professionals, providing guidance, support, and mentorship to ensure their success.
3. Collaborate with cross-functional teams, including e-commerce, product development, and customer service, to achieve retention goals.
4. Monitor and analyze customer retention metrics, such as churn rate and customer lifetime value, and make data-driven recommendations for improvement.
5. Create and manage targeted email campaigns and other retention initiatives to engage and retain customers.
6. Utilize customer insights and market research to identify opportunities for retention and customer satisfaction enhancement.
7. Develop and manage a budget for retention marketing initiatives.
8. Stay up-to-date on industry trends and best practices in retention marketing to continuously improve our strategies and tactics.
9. Conduct regular performance evaluations and provide ongoing feedback to team members.
10. Foster a positive and collaborative work environment that promotes innovation and continuous learning.
11. Develop and maintain relationships with key stakeholders, including vendors and partners, to support retention marketing efforts.
12. Represent Columbia Sportswear at industry events and conferences to stay connected with industry professionals and gather insights and ideas.
13. Ensure compliance with all relevant laws, regulations, and ethical standards in all retention marketing activities.
14. Continuously monitor and track the success of retention marketing efforts and provide regular reports to senior management.
15. Uphold the company's brand and values in all retention marketing efforts.

According to JobzMall, the average salary range for a Senior Manager - Retention Marketing in Portland, OR, USA is between $95,000 and $150,000 per year. This range may vary depending on factors such as the specific company, industry, and level of experience of the individual.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.