
Senior Engineering Manager - MarTech & AdTech
At Columbia Sportswear, we are dedicated to creating innovative and high-quality products for outdoor enthusiasts. As a Senior Engineering Manager for MarTech & AdTech, you will play a crucial role in driving our marketing and advertising efforts through the development and implementation of cutting-edge technology. We are seeking a highly skilled and motivated individual with a passion for both engineering and marketing, who can lead a team of engineers and collaborate with cross-functional teams to elevate our brand's digital presence. If you are a strategic thinker, a strong leader, and have a deep understanding of MarTech and AdTech, we invite you to join our dynamic team and help us continue to push the boundaries in the outdoor industry.
- Lead and manage a team of engineers to develop and implement innovative MarTech and AdTech solutions for Columbia Sportswear's marketing and advertising efforts.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to understand business needs and develop technology strategies that align with company goals.
- Stay up-to-date with industry trends and advancements in MarTech and AdTech to ensure Columbia Sportswear remains at the forefront of digital marketing and advertising.
- Develop and maintain a deep understanding of Columbia Sportswear's brand, target audience, and competitive landscape to inform technology decisions and drive effective marketing strategies.
- Create and manage project timelines, budgets, and resources to ensure timely delivery of technology solutions that meet business requirements.
- Foster a culture of innovation, collaboration, and continuous improvement within the engineering team.
- Provide technical expertise and guidance to team members, offering support and mentorship to help them reach their full potential.
- Identify and address any technical challenges or roadblocks that may arise during the development and implementation process.
- Conduct regular performance evaluations and provide feedback and coaching to team members to promote growth and development.
- Drive the adoption of best practices and standards for coding, testing, and deployment to ensure high-quality and efficient development processes.
- Communicate project updates, progress, and challenges to stakeholders, including senior leadership, to ensure transparency and alignment.
- Uphold Columbia Sportswear's values and promote a positive and inclusive work environment.
Extensive Experience In Martech And Adtech: The Ideal Candidate Should Have At Least 8-10 Years Of Experience In Marketing Technology And Advertising Technology, With A Strong Understanding Of The Latest Trends And Innovations In The Field.
Leadership And Management Skills: As A Senior Engineering Manager, The Candidate Should Have Proven Experience In Leading And Managing A Team Of Engineers. They Should Have Excellent Communication And Interpersonal Skills To Effectively Collaborate With Cross-Functional Teams.
Technical Expertise: The Candidate Should Have A Deep Understanding Of Software Development And Engineering Principles, With A Focus On Martech And Adtech Solutions. They Should Also Have Experience With Agile Methodologies And Project Management Tools.
Strategic Mindset: The Senior Engineering Manager Should Have A Strategic Mindset And Be Able To Align Technology Initiatives With Business Goals. They Should Also Have Experience In Developing And Implementing Technology Roadmaps And Making Data-Driven Decisions.
Experience In The Retail Industry: Columbia Sportswear Is A Retail Company, And The Ideal Candidate Should Have Previous Experience In The Retail Industry, Preferably In A Similar Role. This Will Ensure They Have A Good Understanding Of The Company's Products, Customers, And Market.
Project Management
Vendor Management
Communication
Problem Solving
Budget management
Analytics
Team Leadership
Agile methodologies
Innovation
Cross-Functional Collaboration
Data
Technical Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
Decision-making
According to JobzMall, the average salary range for a Senior Engineering Manager - MarTech & AdTech in Portland, OR, USA is $167,000 - $220,000 per year. This may vary depending on the size and industry of the company, the individual's experience and qualifications, and other factors such as bonuses and benefits. Additionally, salaries may be higher in companies with a larger focus on MarTech and AdTech, as well as in industries that are rapidly evolving and highly competitive in these areas.
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The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.

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