
Senior Copywriter
Welcome to Columbia Sportswear, where we are dedicated to providing innovative, high-quality outdoor gear for adventurers of all levels. We are currently seeking a Senior Copywriter to join our dynamic and creative team. As a Senior Copywriter, you will play a crucial role in shaping our brand voice and messaging across all channels. We are looking for a talented and experienced individual who is passionate about the outdoors and can bring our brand to life through captivating and compelling copy. If you have a strong portfolio, exceptional writing skills, and a love for all things outdoors, we would love to hear from you!
- Develop and maintain the overall brand voice and messaging for Columbia Sportswear across all channels, including but not limited to: website, social media, advertising, product descriptions, and packaging.
- Collaborate with the creative team to develop and execute creative concepts that align with the brand's overall strategy and vision.
- Conduct thorough research on industry trends, competitor messaging, and target audience to ensure the brand's voice is relevant and resonates with consumers.
- Write and edit compelling and engaging copy that effectively communicates the brand's key messages and resonates with the target audience.
- Brainstorm and pitch new ideas for campaigns, product launches, and other marketing initiatives.
- Ensure all copy adheres to brand guidelines and maintains consistency in tone and messaging.
- Manage multiple projects and deadlines while maintaining a high level of accuracy and attention to detail.
- Collaborate with cross-functional teams, including marketing, design, and product development, to ensure all copy aligns with brand and product strategies.
- Serve as a mentor and resource for junior copywriters, providing guidance and feedback to help develop their skills.
- Stay up-to-date on industry trends, language, and best practices to continually improve and elevate the brand's copywriting.
Bachelor's Degree In English, Journalism, Marketing, Or A Related Field.
Minimum Of 5 Years Experience As A Copywriter, Preferably In The Apparel Or Outdoor Industry.
Strong Portfolio Showcasing A Variety Of Writing Styles And Formats, Including Digital, Print, And Social Media.
Excellent Understanding Of Brand Voice And Ability To Maintain Consistency Across All Marketing Materials.
Ability To Work Collaboratively With Creative Teams And Meet Tight Deadlines In A Fast-Paced Environment.
Social Media
Marketing Strategy
Editing
Creative writing
Content development
storytelling
Collaborative
copy editing
Attention to
SEO Optimization
Brand Messaging
Advertising Campaigns
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Copywriter in Portland, OR, USA is between $73,000 - $94,000 per year. This may vary depending on factors such as experience, industry, and company size.
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The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.

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